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Trademark Registration Trademarks Corporate Branding

Seyfarth Shaw LLP

Café con Cannabis – California’s Cannabis Café Law and Trademark Considerations

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Recent legislative changes in California have opened up exciting opportunities for cannabis lounges and retailers. With a new law allowing on-premise consumption areas, the sale of food and drinks, and the hosting of live...more

Mandelbaum Barrett PC

Trademarks: Essential Protection for Smaller Companies

Mandelbaum Barrett PC on

Trademarks play a crucial role in safeguarding the interests of smaller companies, Todd M. Nosher and Lucian C. Chen shed light on this vital topic in their latest video, emphasizing the importance of early trademark...more

Vinson & Elkins LLP

Trademarks as Assets: Protection in the United States

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Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another. Trademarks are not just legal tools: they are critical assets. They encapsulate the...more

Faegre Drinker Biddle & Reath LLP

From Concept to Commerce: The Art of Trademark Specimens of Use

In the world of trademarks, specimens of use (or proof of use) play a crucial role in obtaining and maintaining a trademark registration with the United States Patent and Trademark Office (“USPTO”). In this blog post, we’ll...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - March 2024: True Fans Keep It Real: Behind the IPR Center's Operation Team Player Public Awareness Campaign

While many brand owners are generally aware of and work with U.S. Customs and Border Protection (CBP) to record trademark and copyright registrations and help with seizures, fewer may understand the role of the National...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - March 2024

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss the IPR Center’s efforts to stop global IP theft and address counterfeiting on both home and foreign turf; a recent TTAB...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - Wrestling with the Scope of Trademark Rights

2024 has started off strong for Dwayne "The Rock" Johnson, as he recently joined the board of TKO Ground, the company behind WWE and UFC, and acquired WWE’s trademark rights in his “THE ROCK” nickname....more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - January 2024

Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those rights. ...more

Venable LLP

Top 5 Trademark Licensing Considerations for NextGen Technology

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Currently, brand owners are at a crossroads—should they dip their toes into new web3 mediums and opportunities, or should they guard against potential pitfalls in this new space? While there is no one-size-fits-all answer...more

Foley & Lardner LLP

Trademark Law and Bankruptcy Considerations for Emerging Companies in the Renewable Energy Sector

Foley & Lardner LLP on

As the renewable energy sector continues to experience significant growth and attract emerging companies, it becomes essential for entrepreneurs and business owners to understand the legal landscape surrounding trademarks and...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - October 2023: A Great Trademark Portfolio Never Goes Out of “Style” – “Mastermind” Brand Protection Strategies...

October seems to be the inescapable Taylor Swift’s unofficial month of choice – 17 years after she released her self-titled first album in October 2006, the October 2023 news cycle is buzzing about her “Taylor Swift: The Eras...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - October 2023

Thank you for reading the October 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the Federal Circuit’s recent case considering the scope of the USPTO’s authority to cancel registrations...more

Dorsey & Whitney LLP

When is Rebranding a $4 Billion Mistake? Time Will Tell With Twitter’s Decline

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The small blue bird adorning nearly every company’s social media section. The verbiage “tweet” and “retweet” working their way into the fabric of modern language. The creation of character-limited, short-form posts as a new...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

Baker Donelson on

It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2023: How to Lose a Mark in 3 Ways – Part 2: Genericide

One of the signs of a healthy trademark is a certain level of distinctiveness. Distinctiveness is related to consumers’ love and recognition of a mark as an indicator of a product’s source, such that consumers trust the mark...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2023

Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more

Sherman & Howard L.L.C.

What's the Value of Your Brand? And More Importantly - Is It Protected?

According to Brand Finance's 2023 Global 500 Brand Value Ranking, the collective value of the top 10 global brands is over $1.5 trillion. The process of valuing a brand is often more art than science, but the general purpose...more

Tucker Arensberg, P.C.

Should I get a Trademark for my Brand or Business?

A trademark can be any word, phrase, symbol, design, or a combination of these features that helps differentiate your goods or services from others. Businesses should consider seeking trademark registrations to protect their...more

Bodman

First-of-Its-Kind Lawsuit Pitting Claims of Artistic Expression Involving NFTs Against Trademark Rights Should Have All Mark...

Bodman on

Regardless of whether your business has any current plans to develop digital goods, including “non-fungible tokens” (NFTs), a recent verdict in a first-of-its-kind case involving trademark rights and digital assets should...more

Miller Canfield

Protecting Your Brand: A Primer on Canadian Trademarks

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​​​​​​​Business owners will occasionally express a desire to protect their brand without much knowledge as to the purpose of a trademark or the intricacies involved in the trademark application process.  What is a...more

Faegre Drinker Biddle & Reath LLP

Top Twelve Trademark Transfer Tips (For Portfolio Intake, That Is)

Congratulations!  Your company just acquired a batch of trademarks from a third party.  There are a lot of minutiae to manage, so how do you decide what to do first?  Here are some suggestions for actions you may want to...more

Smart & Biggar

Bill 96 and its impact on the French-language requirements in Québec

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The French language holds the status of official language in the province of Québec through the Charter of the French Language (RLRQ c C-11), thus making the use of the French language mandatory in all spheres of public life...more

Smart & Biggar

The marking of trademarks in Canada

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Trademark symbols, including ® and TM, and their French counterparts MD and MC, are commonly seen in the Canadian and international marketplaces. While such symbols are easy to recognize, it is important to understand the...more

Smart & Biggar

Trademark troll loses registration after appropriating well-known mark

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The Federal Court of Canada, in a May 2022 decision,1 has ordered a B.C. man’s trademark registration to be expunged for “bad faith” after finding it was filed solely for the purpose of resale. This is the first decision in...more

Faegre Drinker Biddle & Reath LLP

Considerations for Applying to Register Trademarks in Connection with Virtual Goods and Services ‒ An Overview on Protecting Your...

Due to the sheer volume of recent media coverage, readers of this blog are likely familiar with the “metaverse,” or the idea of a virtual world where users can interact with an immersive computer-generated environment,...more

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