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Trademark Searches Trademark Registration Business Assets

Vinson & Elkins LLP

Trademarks as Assets: Selecting or Changing a Mark in the United States

Vinson & Elkins LLP on

As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark...more

McAfee & Taft

Adopting trademarks that can expand with you

McAfee & Taft on

When a company is starting up, there are a few legal matters that need to be addressed at an early stage. Trademark clearance and registration need be on the list. The following is an example of a scenario that we see on a...more

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