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Trademarks › Basketball

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Lerman Senter PLLC

Broadcasts, Advertising, and Promotions Related to the 2024 NCAA Basketball Championships

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The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments...more

BakerHostetler

Can I Run March Madness Promotions? And How Legal Is That Bracket Challenge?

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March Madness is upon us! Whether you’re filling out multiple brackets or studiously avoiding a certain co-worker because your team missed out, odds are you’re aware the annual men’s and women’s college basketball tournaments...more

Weintraub Tobin

Podcast: The Briefing by the IP Law Blog - March Madness Marketing Rebounds With a New Twist

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In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. ...more

Weintraub Tobin

The Briefing by the IP Law Blog: March Madness Marketing Rebounds With a New Twist

Weintraub Tobin on

In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. ...more

Foster Garvey PC

Sports & Entertainment Spotlight: University of Connecticut Women’s Basketball Guard Paige Bueckers Takes Full Advantage of NIL...

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Welcome back to the...— Is there anything you want to say to me? ...Are you sure...? ...You forgot, didn’t you...? Well let me remind you... It’s the first anniversary of this often irreverent, at times poignant,...more

Proskauer Rose LLP

Three Point Shot - Summer 2020

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Welcome to Three Point Shot, a newsletter brought to you by the Sports Law Group at Proskauer. Three Point Shot brings you the latest in sports law-related news and provides you with links to related materials. In this issue,...more

Dorsey & Whitney LLP

Protecting Famous Names in China – Michael Jordan and His Eight-Year Trademark Battle in China

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On March 26, 2020, the Chinese Supreme People’s Court (the “SPC”), the highest court in China and thus China’s equivalent to the United States Supreme Court, issued its re-trial decision, giving Michael Jordan an assist...more

Fox Rothschild LLP

Trademarking Basketball

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With the 2019 NCAA Men’s College Basketball Tournament in full swing, most people probably aren’t thinking “hmm, I wonder if the NCAA owns any trademarks related to the Tournament?” But, maybe they should be....more

Mintz - Sports Entertainment Viewpoints

Remember – “March Madness” is a Trademark

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We are in March. The minds of many turn to March Madness as the NCAA hosts its annual tournament to crown college basketball’s national champion. Of these, many want to take advantage of the tournament to promote their...more

Knobbe Martens

It’s a Game Winning Shot but Far from a Slam Dunk: Michael Jordan Obtains Partial Victory in Chinese Courts over Use of His Name

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In December 2016, China’s Supreme Court held that a Chinese manufacturer named Qiaodan Sports Company, could not continue to produce athletic shoes, clothing and gear bearing the trademark (see article), which is the Chinese...more

Proskauer Rose LLP

Three Point Shot - December 2016

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In Partial Trademark Victory over Chinese Sportswear Company, MJ Posterizes Unauthorized User of Chinese Version of His Name - In Game 3 of the first round of the 1991 NBA Eastern Conference playoffs between the New York...more

Ladas & Parry LLP

Michael Jordan Wins Back Name In Chinese Trademark Dispute

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Former NBA basketball star Michael Jordan has won back the rights to his last name in China, as written in Chinese characters. On December 8th, a Chinese high court determined that Qiaodan Sports, a sportswear company with...more

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