News & Analysis as of November 17, 2024

Trademark Licenses

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

Lessons From the License to Drive (and Protect) Sports Illustrated

DarrowEverett LLP on 4/11/2024

For years, Sports Illustrated (SI) has provided exclusive, in-depth looks into some of sports’ greatest games and players, with its voice and visuals providing great entertainment and information for sports fans around the...more

Canadian Trademark Law 2023: A Year in Review

Smart & Biggar on 1/30/2024

2023 was an active year in Canadian trademark law. Canadian Courts addressed a wide range of issues, from licensing to comparative advertising to co-branding. Notable changes also emerged from the Canadian Trademarks...more

MarkIt to Market® - August 2023: How to Lose a Mark in 3 Ways – Part 3: Naked Licensing

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 9/1/2023

Trademarks help brand owners build and communicate their brand’s reputation and value with the relevant public. Once that valuable goodwill is linked between a mark and the owner’s products and services, trademark owners can...more

Naked Licensing: That’s Your Name, So Don’t Wear It Out

DarrowEverett LLP on 10/10/2022

From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider...more

Petroleum Marketing Practices Act: Federal District Court Addresses Branded Retailers Challenge to Franchise Termination

Mitchell, Williams, Selig, Gates & Woodyard,... on 2/15/2019

A United States District Court (Northern District California) (“Court”)addressed in a January 3rd Order a retail motor fuel franchisee’s request for a preliminary injunction against an oil company’s termination of its...more

Cannabis Branding and Free Speech Considerations

Dorsey & Whitney LLP on 2/13/2018

A recent out-of-court settlement following an 8th Circuit decision in Gerlich v. Leath highlights some of the unique legal issues that surround the branding of products in the cannabis space. In 2012, two students at Iowa...more

Accidental Franchise = Potential Lawsuits, Fines + Other Penalties

Lewitt Hackman on 10/5/2017

Business owners looking to expand may leave themselves vulnerable to several obvious losses, including those related to finance, brand identity, and customer loyalty. Resources, including exemplary human resources, are...more

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