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Trademarks › Business Strategies › Intellectual Property Protection

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Pillsbury - Propel

Trademark Fundamentals: What Is a “Basis” for a Trademark Filing?

Pillsbury - Propel on

When applying to register a trademark, a critical component you will encounter is selecting a “basis” for the application. Selecting the correct basis is crucial for ensuring that your application is processed smoothly and...more

Fenwick & West LLP

5 Brand Protection Tips for New Technology Companies

Fenwick & West LLP on

When it comes to IP enforcement, companies on the cutting edge of technology often find themselves in a catch-22 situation. On the one hand, there’s more need for enforcement than ever as new technologies create new...more

Schwabe, Williamson & Wyatt PC

AI rise increases importance of IP audits

Schwabe, Williamson & Wyatt PC on

Having a clear view of your company’s patents, trademarks, copyrights and ‎trade secrets is a first step to protecting your intellectual property and ‎building a process to maximize new IP value.‎ It’s well known that a...more

Foley Hoag LLP - Making Your Mark

Five Trademark Questions to Ask in the New Year

Foley Hoag LLP - Making Your Mark on

As we ring in 2024, sip some champagne and make a resolution to check in on your trademark portfolio more often. It misses you! Here are a few productive questions to ask: 1. Do your registrations cover your reality? ...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - October 2023: A Great Trademark Portfolio Never Goes Out of “Style” – “Mastermind” Brand Protection Strategies...

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

October seems to be the inescapable Taylor Swift’s unofficial month of choice – 17 years after she released her self-titled first album in October 2006, the October 2023 news cycle is buzzing about her “Taylor Swift: The Eras...more

Woods Rogers

Importance of Jack Daniel’s When Picking a Trademark

Woods Rogers on

Branding, including acquiring and protecting your trademarks, is essential to growing your business and protecting against other companies getting a free-ride on your reputation and goodwill. In 2007, Louis Vuitton sought to...more

Erise IP

What would a recession mean for trademarks? A drop in applications, yes, but also opportunities

Erise IP on

With multiple indicators—including new trademark filings—suggesting the U.S. economy is heading toward a recession, can the lessons of previous economic downturns prepare us for what might be ahead?...more

DarrowEverett LLP

Naked Licensing: That’s Your Name, So Don’t Wear It Out

DarrowEverett LLP on

From multinational corporations to franchises to non-profits, there is a lot that goes into building your brand and a positive brand association among consumers. As a company looks to growth strategies, it will consider...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now - Enforcing and Expanding Your Brand During the COVID-19 Pandemic

Williams Mullen on

On the latest episode of Williams Mullen's Trending Now - An IP Podcast, Ed White is joined by Janet Cho to discuss specific strategies to protect and enhance your brand during the COVID-19 pandemic....more

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