News & Analysis as of November 17, 2024

Brand

+ Follow

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

New Frontier: Ten Tips for Navigating Brand Protection in the Metaverse

Faegre Drinker Biddle & Reath LLP on 2/20/2024

Advances in technology have taken the world by storm in recent years and brand owners must adapt to new forms of expression and brand awareness. Enter the metaverse: an online virtual world where users can interact with each...more

Courts Offer More Guidance on Enforcing Rights to Brands and Images Used with NFTs

Holland & Knight LLP on 1/16/2023

Non-fungible tokens (NFTs) serve as agile mechanisms to verify an underlying asset's authenticity and/or ownership linked with it. For now, minting NFTs to commercialize digital artwork on blockchain domain names continues to...more

Meta Bags: NFT Complications and Considerations for Traditional Brand Owners

Stinson LLP on 9/26/2022

In yet another example of the law trying to keep up with technology, the U.S. District Court for the Southern District of New York issued a decision in Hermès International, et al. v. Mason Rothschild that examines...more

A Trademark Guide to the Metaverse for Averse Brand Owners

Quarles & Brady LLP on 7/12/2022

Introduction - Recent technological developments have made topics like the metaverse, Web3, blockchain, and non-fungible tokens (NFTs) commonplace. But nothing about these topics is common....more

Best Practices and Brand Exclusives: NFTs and Community Building in the Metaverse

Pillsbury - Internet & Social Media Law Blog on 5/12/2022

We’ve written extensively on the still somewhat recent arrival of non-fungible tokens (NFTs) as both a potential revenue stream, caveat-filled investment destination and pop culture marker of the moment. Back in 2018, we...more

Intellectual Property Protection in the Metaverse

Holland & Knight LLP on 3/9/2022

The U.S. Trademark and Patent Office (USPTO) has experienced a significant rise in the number of trademark applications to protect goods and/or services in a virtual sphere. These primarily include applications related to...more

Branding in the metaverse - how brand owners can find growth in the virtual realm

Smart & Biggar on 12/1/2021

Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. Although the concept of the metaverse is still evolving, it is generally understood to be a...more

7 Results

View per page

Page: of 1