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Trademarks › Digital Media

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Weintraub Tobin

(Podcast) The Briefing: New California Laws for Digital Replicas Both Live and Dead

Weintraub Tobin on

California recently passed two new AI laws that aim to protect individuals from the unauthorized creation of digital replicas. Scott Hervey and James Kachmar discuss these laws and their implications for the media industry on...more

Sheppard Mullin Richter & Hampton LLP

USPTO Roundtable: AI and Right of Publicity

Sheppard Mullin Richter & Hampton LLP on

The United States Patent and Trademark Office (USPTO) is holding a roundtable discussion, on August 5, 2024, about the intersection of AI technology and legal protections for individuals’ reputations and name, image, voice,...more

Faegre Drinker Biddle & Reath LLP

New Frontier: Ten Tips for Navigating Brand Protection in the Metaverse

Faegre Drinker Biddle & Reath LLP on

Advances in technology have taken the world by storm in recent years and brand owners must adapt to new forms of expression and brand awareness. Enter the metaverse: an online virtual world where users can interact with each...more

Smart & Biggar

False alarm: the risks of groundless online takedown complaints

Smart & Biggar on

Online takedowns are an essential and effective tool for intellectual property rightsholders. Such tools are a common response to infringement on online marketplaces. A recent Canadian decision highlights the risks associated...more

Troutman Pepper

IP Protection for Featured Characters in Digital and Physical Media

Troutman Pepper on

The Trademark Trial and Appeal Board (TTAB) recently ruled in In re Joseph A. Stallard (dba Osgoode Media) that Osgoode Media could not register the image of a character as a trademark in connection with a video game....more

Smart & Biggar

Hehe, not Hehe: Meme marketing & advertising law in Canada

Smart & Biggar on

If a picture is worth a thousand words, that makes a meme worth about 50 tweets. It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. But as with all advertising, certain rules...more

Wilson Sonsini Goodrich & Rosati

Marketing in the Metaverse

Wilson Sonsini Goodrich & Rosati on

The metaverse presents exciting new opportunities for brands to engage a new audience through interactive virtual environments and immersive experiences, including with virtual products that cross the digital divide. Many...more

Smart & Biggar

[Ongoing Program] Brands in the Metaverse: Protecting Trademarks & Copyrights Online, in Digital Media, and Beyond - September...

Smart & Biggar on

The Internet has developed into an essential part of virtually every business, from online sales, to software as a service, to online marketing. This has led to a corresponding rise in the type and volume of online IP risks...more

BakerHostetler

A Legal Practitioner’s Guide to NFTs, Digital Advertising and Media

BakerHostetler on

In 2021, non-fungible tokens (NFTs) generated overall sales of close to $25 billion and became one of the year’s most defining cultural phenomena. This trend has continued with NFT sales topping $2 billion in the first...more

Smart & Biggar

Branding in the metaverse - how brand owners can find growth in the virtual realm

Smart & Biggar on

Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. Although the concept of the metaverse is still evolving, it is generally understood to be a...more

Goulston & Storrs PC

Is Your IP Safe in a $1 Billion Industry?

Goulston & Storrs PC on

According to Axios’ article, the eSports market is expected to surpass $1 billion globally in 2019. None of this should be a shock since eSports is proving to be an ideal venue for brand sponsorship...more

Gray Reed

Do You Even Meme Bro? The Law of Internet Memes

Gray Reed on

You know you’ve chuckled at a few of them–the ubiquitous internet meme. But, have you ever wondered whether all this sharing, changing and going “viral” is legal....more

McDonnell Boehnen Hulbert & Berghoff LLP

MBHB Snippets: A review of developments in Intellectual Property Law - Volume 14, Issue 3

McDonnell Boehnen Hulbert & Berghoff LLP on

Supplemental Examination: Potential Benefits vs. Guaranteed Risks - The America Invents Act of 2011 introduced supplemental examination of patents as a post-grant process intended to limit expensive and unpredictable...more

Akerman LLP - Marks, Works & Secrets

Caveat Opposer: Preclusion Lurks at the TTAB

Akerman LLP - Marks, Works & Secrets on

Recently, the Trademark Trial and Appeal Board (the “TTAB”) held that an unsuccessful opposer was precluded from later pursuing a cancellation against the same trademark owner, even though the opposer assumed a different...more

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