Trademarks, Federal Trade Commission (FTC), Marketing

The #AD Vantage Point: Navigating the FTC Endorsement Guides, Part III

Ward and Smith, P.A. on 1/25/2024

As a reminder, the FTC Endorsement Guides describe how the FTC evaluates whether certain advertisements are false and misleading under Section 5 of the FTC Act....more

Is it time to Franchise My Business – Part I?

Fox Rothschild LLP on 12/1/2023

You are an entrepreneur. You created, founded and currently operate a successful and vibrant business. Perhaps customers, family members, or friends are loyal fans of your brand and are approaching you with a request to...more

AD-ttorneys@law - October 2023

BakerHostetler on 10/6/2023

Ex-Reality Star Sues To Protect His Likeness Against AI - ‘Big Brother’ runner-up’s fame may be in doubt, but his case has legs - New Contender - Let’s turn our attention to Kyland Young v. NeoCortext, Inc., an...more

MarkIt to Market® - September 2023

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 9/29/2023

Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the significant revisions to the FTC's guidelines for endorsements and examine the benefits of design...more

FTC Finalizes Updated Guidance for Influencer and Consumer Review Programs

Perkins Coie on 8/4/2023

The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more

MarkIt to Market® - July 2023: INFORM ACT: What Brands Need to Know

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/2/2023

In today’s digital world, online marketplaces have become hotspots for organized crime, particularly relating to the sale of stolen and counterfeit goods by third-party sellers. These fraudulent sales mislead consumers, cost...more

MarkIt to Market® - July 2023

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/1/2023

Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more

Branding the Future: Advertising Law, the Metaverse, and NFTs - Part 2

Venable LLP on 8/31/2022

In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more

Kattison Avenue | Issue 7 - Fall 2021

Katten Muchin Rosenman LLP on 9/20/2021

Letter From the Editor - As summer wanes and we begin a new academic year amidst ongoing uncertainty, we are reminded that the only constant is change. This issue of Kattison Avenue considers the latest changes in the...more

False Advertising, Trademark Infringement and TOS: Three Common Hashtagging Mistakes for Companies to Avoid

Pillsbury - Internet & Social Media Law Blog on 4/8/2021

When the first social media hashtag was used in 2007, users had no idea how ubiquitous hashtags would become. Today, hashtags are an essential part of our lives (and a subject we’ve been writing about for years). From...more

AD-ttorneys@law – August 2020 #2

BakerHostetler on 8/21/2020

I’m Counting, and I Can’t Add Up! Is medical alert systems manufacturer Life Alert fudging some deadly serious numbers? League of Legends - “I’ve fallen, and I can’t get up!” The genius who cooked up this line belongs in the...more

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

International Lawyers Network on 2/13/2019

The Federal Trade Commission (FTC) recently decided that agreements reached by 1-800 Contacts, Inc. with a number of its competitors to settle claims that the competitors’ online search advertising infringed on 1-800...more

Accidental Franchise = Potential Lawsuits, Fines + Other Penalties

Lewitt Hackman on 10/5/2017

Business owners looking to expand may leave themselves vulnerable to several obvious losses, including those related to finance, brand identity, and customer loyalty. Resources, including exemplary human resources, are...more

Court Issues Temporary Restraining Order Against Invention Patenting and Promotion Company for Unfair and Deceptive Trade...

Foley Hoag LLP - Making Your Mark on 4/3/2017

There are many businesses focused on helping inventors develop and monetize their ideas. There are companies that, for instance, help people seek patents on their inventions, license their inventions, turn their ideas into...more

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