News & Analysis as of November 17, 2024

Trademarks › Product Packaging › Trade Dress

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches." less -

Protecting the Product: Beauty Products

Quarles & Brady LLP on 4/18/2024

The beauty industry is ever changing, and makeup trends and viral product releases can drastically increase a company’s profits. However, without proper legal protection, competitors can quickly replicate a product, eating...more

Understanding the importance of Trade Dress Protection for your distinct and non-functional product designs and packaging

Vondran Legal on 9/29/2023

What is the difference between a traditional trademark and trade dress protection? Traditional Trademarks - According to the USPTO - A trademark can be any word, phrase, symbol, design, or a combination of these things...more

Building Distinction in Architectural Trade Dress

Foley & Lardner LLP on 8/24/2023

The shape of a building can be registered as inherently distinctive trade dress in the United States – if it is distinctive and unusual for buildings of that type – holds the U.S. Patent and Trademark Office Trademark Trial...more

Don’t Forget to Protect Your Product Packaging and Product Designs With IP

Vondran Legal on 8/3/2023

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual property registrations. This...more

What are the Types of Trademarks

Dunlap Bennett & Ludwig PLLC on 10/12/2022

Most people think of a “trademark” as a word or a logo. But, what is a “trademark?” can be a surprisingly complicated question and by far supersedes most people’s imagination....more

Protecting Product and Packaging Designs in China Part I – Trademarks

Quarles & Brady LLP on 5/3/2022

Like the United States, China offers protection for 2D and 3D designs of products and packaging, which is often known by U.S. consumers and practitioners as “trade dress.” This four-part miniseries of posts provides a...more

Anatomy Of A Beer Label: Part III

Husch Blackwell LLP on 8/11/2021

In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as discussed in the Anatomy of a...more

The Crown Jewels: How to Protect Your Jewelry Designs

Knobbe Martens on 1/18/2019

Knock-offs and ‘copycat’ designs are nothing new to the fashion world. The rising demand for “fast fashion” and bargain hunting alike make knock-offs particularly attractive to the consumer’s insatiable appetite. This trend...more

Cheerios Yellow Box Rejected For Trademark Registration

Ladas & Parry LLP on 10/23/2017

In a precedential decision on August 22 2017, the Trademark Trial and Appeal Board (TTAB) in In re General Mills IP Holdings II, LLC (Serial 86757390) held that the applicant did not provide sufficient evidence to support the...more

A Multi-Layered Approach to Packaging Protection

Ladas & Parry LLP on 5/16/2017

The way in which a product looks or how it is packaged and sold can often be a driving force in the consumer’s purchasing decision. Yet, the intellectual property rights available for product designs and packaging are...more

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