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United Kingdom UK Competition and Markets Authority (CMA) Environmental Claims

Jones Day

The UK Competition and Markets Authority Takes Action Against Allegedly Misleading Environmental Claims

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The Situation: The UK Competition and Markets Authority ("CMA") recently secured undertakings from fashion brands ASOS, Boohoo, and George at Asda to address allegedly misleading environmental claims. The CMA has also...more

Latham & Watkins LLP

Truly Green? CMA Continues to Evolve Guidance and Metrics for Companies’ Environmental Claims

Latham & Watkins LLP on

Businesses must review the Green Claims Code and accompanying guidance to determine whether their environmental claims are in compliance. Background: The need for a Green Claims Code - The Competition and Markets...more

White & Case LLP

UK clampdown on greenwashing

White & Case LLP on

As the importance of sustainability and eco-friendliness grows among consumers worldwide, the UK Competition and Markets Authority (CMA) has concerns that an increasing number of businesses misleadingly market their products...more

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