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User-Generated Content Social Media Sweepstakes

Lewis Roca

Going Viral: Navigating Promotional Sweepstakes Legality in the Social Media Era

Lewis Roca on

The impact of social media is undeniable in today’s society. Whether it is utilized for personal use, maintaining family connections, or capitalizing on the latest trends, social media is interwoven into the fabric of...more

Faegre Drinker Biddle & Reath LLP

Launching a Sweepstakes or Contest on Social Media – What You Should Know

As discussed on our blog previously, here and here, a promotion sponsor must finalize Official Rules before a promotion begins. But using a third-party social media platform to administer your promotion or accept entries...more

Manatt, Phelps & Phillips, LLP

Guide to Sweepstakes and Contests Laws for Healthcare Organizations

Editor’s Note: Prize promotions—such as sweepstakes, contests and giveaways—are popular and effective ways for healthcare organizations to attract, engage and retain customers; increase brand awareness; and, for nonprofits,...more

K&L Gates LLP

Social Media: 10 Fundamental Questions All Businesses Should Consider About Their Online Presence

K&L Gates LLP on

Twenty years ago, the social media world we now live in was the stuff of science fiction. Today, social media is a critical business tool creating unprecedented opportunities for direct consumer interaction, brand awareness,...more

BakerHostetler

Legal concepts every social media marketer should know: Part IV - User Generated Content (Content Treasure Trove v. Legal...

BakerHostetler on

Companies are looking for online interaction with customers, a solid presence on social media, and other dynamic ways to connect with potential consumers. Often, this means campaigns and their websites will rely on some form...more

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