News & Analysis as of September 18, 2024

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The U.S. Patent and Trademark Office is an agency of the United States Department of Commerce that serves a fundamental role in the U.S. intellectual property system by issuing patents and registering trademarks.... more +

Of Broccolini and Branding: Don't Let Your Trademark Wilt

Knobbe Martens on 9/11/2024

Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more

Trademark Fundamentals: Distinctiveness

Pillsbury - Propel on 8/12/2024

In trademark law, the concept of distinctiveness is central to protecting your brand and ensuring it stands out in the marketplace. Understanding the levels of trademark distinctiveness can help startup founders make informed...more

Trademark Fundamentals: What Is a Specimen of Use?

Pillsbury - Propel on 8/2/2024

As you dive into the world of trademarks to protect your brand, one element you will encounter during the registration process with the U.S. Patent and Trademark Office (USPTO) is the “specimen of use.” Understanding this...more

What’s Trending in Trademarks, June 2024: Toms Shoes Says Unauthorized Seller is Hurting Its Brand, Supreme Court Passes on...

Erise IP on 7/12/2024

Every month, Erise’s trademark attorneys review the latest developments at the U.S. Patent and Trademark Office, in the courts, and across the corporate world to bring you the stories that you should know about: Toms...more

MarkIt to Market® - July 2023: How to Lose a Mark in 3 Ways – Part 2: Genericide

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/1/2023

One of the signs of a healthy trademark is a certain level of distinctiveness. Distinctiveness is related to consumers’ love and recognition of a mark as an indicator of a product’s source, such that consumers trust the mark...more

MarkIt to Market® - July 2023

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 8/1/2023

Thank you for reading the July 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we continue our three-part series that closely examines ways to lose trademark rights with a discussion of genericide. We...more

Ask JeePT: Does ChatGPT replace a traditional trademark availability search?

Cozen O'Connor on 1/18/2023

Unless you live under a rock, you have likely heard of ChatGPT, the artificial intelligence-powered chatbox, and the praises being sung regarding its unlimited functions. Ask it anything, they say. Have it summarize...more

Trademarks 101

Dunlap Bennett & Ludwig PLLC on 3/3/2021

So, you’ve taken the leap. You’re starting a business. Congrats! You’re excited; you’re ambitious; the world is your oyster. Perhaps you’re building an app, or maybe a new clothing line? Or maybe you’ve created an animal...more

Brand Protection for Illinois’ Budding Cannabis Industry

Seyfarth Shaw LLP on 12/11/2019

On January 1, 2020, the recreational use of marijuana will be legal under Illinois law. With the formal enactment of the Cannabis Regulation and Tax Act, it is expected that numerous new companies will be gearing up to enter...more

Tranquil Beaches and Simple Trademarks … and the Dangers Swirling Below

Ward and Smith, P.A. on 8/13/2018

Trademark clearance and registration—sounds like an additional legal expense, right? Unfortunately, this potential cost is the reason many individuals and businesses forgo the trademark clearance and registration process...more

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