Meritas Capability Webinar - Legal Cannabis and the Health Care Industry
[WEBINAR] Planning in the Coastal Zone
A Marketing Platform That Matches the Type of Firm - Faegre Baker Daniels + ON24
Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton
Interested in learning about the advertising claims that plaintiffs are challenging the most? Join Venable attorneys in Part 2 of their series "Why Can They Say That But I Can't?" Claudia Lewis, Shahin Rothermel, and Ari...more
On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will...more
Retailers today have grown increasingly sophisticated in how they collect and use sales data and price their merchandise to optimize sales, revenue, and profits, using that information in conjunction with digital marketing...more
Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more
In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Nelson Mullins invites you to join hosts John Heitmann and Joshua Guyan as they welcome Kelly Whitehart who will provide our communications, internet, and technology clients an overview of advertising and marketing issues...more
Influencer marketing has become one of the fastest growing trends in marketing, yet it comes with a growing set of media liability claims. In this webinar, we will contextualize some of the legal liability issues in using...more
In this webinar, we will discuss the rising importance of first-party and zero-party data and how universal consent helps organizations solve the bottlenecks, challenges and heartaches associated with the evolution of data...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content...more
72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier...more
Webinars are a fantastic way to share your firm’s expertise and generate leads, and they’ve become even more important during the pandemic. However, simply hosting webinars isn’t going to do much for your marketing...more
The legal privacy landscape is quickly shifting as new consumer privacy laws spring up each year. Alcohol companies looking to maximize their customer data must understand how to comply with applicable privacy rules and...more
A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
Hosted by American Conference Institute, the FDA Boot Camp returns for its 40th iteration with the continued intent of providing the working knowledge of core essentials of FDA law and regulation, including the new amendments...more
This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it...more
As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in...more
Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite...more
There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals,...more
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more