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A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

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Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

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Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

The Market Leaders Podcast

Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more

JD Supra Perspectives

The Four Legal Sales Strategies

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Eric Dewey looks at four key selling situations for lawyers and law firms, and how to best approach each of them for success....more

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[Checklist] Questions to Understand the Business of a Potential Client

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Having a strong understanding of your client's business, their operations, their industry, and their challenges is critical to becoming a trusted advisor. Not only does it enable you to better serve your client, but strong...more

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Think Big, Act Small: The Power of a Niche to Grow Your Business

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It’s easy to be seduced by the magical thinking that bigger is better, but an inch-deep-mile-wide approach to business development almost never works. ...more

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Selling Through the Current Challenge - The Thought Leadership Project

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Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more

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In the New Year, Plan for Quality Over Quantity When It Comes to Clients

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Ideal clients who pay your full rate are the ones who will help you reach your revenue goal, and protect your brand, sanity, and long-term growth....more

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Collection Problem? No. Sales Problem

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If you struggle to collect what you bill, you have a sales problem. The collection problem is merely a symptom, and a consequence, of the underlying sales problem. ...more

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The Rainmakers Club: Expand the Scope of What That Means to Your Lawyers

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Instead of primarily chasing clients and new matters, what if we all began to take on a larger scale view of what rainmaking really means?...more

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The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

JD Supra Perspectives

Growth Planning: If You Were This Client’s Only Law Firm, What Services Would They be Buying?

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It's easier to get more work from an existing client than it is to get a new client....more

Beacon Insights by JD Supra

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

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10 Business Development Tips for Attorneys

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Ten easy-to-implement tips to enhance your business development efforts....more

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Lawyers, How to Choose A Specialty Practice Area

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From Eric Dewey, four key considerations for any lawyer trying to decide which specialty area they should focus on for marketing and business development purposes....more

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Transforming Lawyers Into Salespeople - Law Firm Alchemy

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Recap of a recent rockstar LMA presentation on the role of sales within law firms, by Steve Bell, Melissa Croteau, and Paul Mickey....more

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Sales and Law Firms: It's Time to Embrace the 'S' Word

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Rich Bracken with a perspective on how we're already selling every day, but it is time to take sales in legal seriously. Here's how and why....more

JD Supra Perspectives

The Sustainable 2019 Resolution for Lawyers: Be Better Than The Competition

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Rich Bracken offers a few old school tactics and mindsets that lawyers must implement to stand out from the competition in the new year....more

The Market Leaders Podcast

Using Business Intelligence to Innovate - Market Leaders Podcast with Iris Jones of McNees, Wallace & Nurick

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Iris' award-winning...more

JD Supra Perspectives

5 Fundamental Concepts to Bridge the Gap Between Business and Law

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Five fundamental business school concepts that enhance the practice of law....more

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Lawyers, Put the Kibosh on Your Random Acts of Business Development

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No more random acts of BD. Here, from Lindsay Griffiths, is what to do instead....more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

JD Supra Perspectives

3 Ways LinkedIn Navigator is a Powerful Business Development Tool for Lawyers

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"Like a CRM on steroids." JD Supra's Kara McKenna explains how lawyers and BD teams can unleash the networking and intelligence power of LinkedIn with the platform's Navigator offering....more

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