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Young Lawyers Content Marketing Thought Leadership

Copo Strategies + Law Firm Editorial Service

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Copo Strategies + Law Firm Editorial Service

Should lawyers bother speaking at industry events if they’re consistent and prolific content creators?

Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more

Copo Strategies + Law Firm Editorial Service

Don’t give your readers a whole chicken when all they want are the nuggets

Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more

Copo Strategies + Law Firm Editorial Service

Here’s what to say to referral sources when you have a niche legal practice that’s not easily understood

If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more

Copo Strategies + Law Firm Editorial Service

Associates and junior partners often overlook this key benefit of lawyers’ thought leadership marketing efforts

Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more

Good2bSocial

The Lawyer’s Guide to Thought Leadership

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You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because...more

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