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Good2bSocial

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

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LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Tim Best, Partner at Gunderson

An interview with Tim Best, Partner at Gunderson by Richard Hsu...more

JD Supra Perspectives

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

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Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

JD Supra Perspectives

The Write Stuff: How to Be a Successful Thought Leader, with Attorney Will Cheek III

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A recap of a recent Office Hours conversation about writing to impact your business, with attorney and thought leader Will Cheek III....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

JD Supra Perspectives

Want to Become a Thought Leader? Start by Defining Your Personal Brand

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How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more

Stefanie Marrone Consulting

How to Effectively Support Your JD Supra Authors in 2024

Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more

Copo Strategies + Law Firm Editorial Service

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Stefanie Marrone Consulting

How to Build Your Business Through Strategic Content Sharing

Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Stefanie Marrone dives in....more

JD Supra Perspectives

Is Your Content Skimmable or Skippable?

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Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

International Lawyers Network

Building Connections: Two Tactics for Modernizing Relationship Marketing for Today's Lawyers

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more

JD Supra Perspectives

3 Easy Tactics to Build a Winning Content Strategy

JD Supra Perspectives on

A recap of a recent Office Hours session with top eDiscovery writer, EDRM's Kaylee Walstad....more

JD Supra Perspectives

What Can We Learn From Content That Drives Business? An 'Office Hours' Recap

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Can we learn any best content marketing practices by looking at examples of thought leadership that actually drive business development opportunities?...more

JD Supra Perspectives

Marketing the Marketers – 5  Content Takeaways from a JD Supra 'Office Hours' Featuring Firesign | Enlightened Legal Marketing

JD Supra Perspectives on

Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more

JD Supra Perspectives

Writing to Understand the Issues and Help Others – Q&A with Top Thought Leader Priya Cherian Huskins

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Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more

JD Supra Perspectives

Writing to Stay Connected and Change the System - Q&A with Top Thought Leader Jeff Porter

JD Supra Perspectives on

A conversation with Mintz attorney Jeff Porter, the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more

JD Supra Perspectives

What's So Special About Content That Supports Business Growth?

JD Supra Perspectives on

Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling....more

JD Supra Perspectives

Writing to Build a Practice and Become a Better Lawyer – Q&A with Top Thought Leader Nick Losurdo

JD Supra Perspectives on

Q&A with attorney Nick Losurdo, the first in a series of discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more

JD Supra Perspectives

Use Awards Strategically to Inspire Authors and Boost Your Content Marketing Program

JD Supra Perspectives on

Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more

Omnizant

Never Run Out of Content Ideas: Here’s How

Omnizant on

Your head is empty, the page is blank, and your website is sorely in need of new content. What’s a lawyer to do?  We work with some attorneys who are super excited to start writing for their new website. We say some because...more

Copo Strategies + Law Firm Editorial Service

Should lawyers bother speaking at industry events if they’re consistent and prolific content creators?

Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more

JD Supra Perspectives

Keeping Your Authors Enthusiastic About Writing: How to Respond to a Dip in Their Readership?

JD Supra Perspectives on

JD Supra's Paul Ryplewski explains how to keep your authors excited, motivated, and – most importantly – willing to keep writing after you’ve managed to convince them to participate in your firm’s content marketing program...more

Copo Strategies + Law Firm Editorial Service

Don’t give your readers a whole chicken when all they want are the nuggets

Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more

Copo Strategies + Law Firm Editorial Service

Here’s what to say to referral sources when you have a niche legal practice that’s not easily understood

If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more

Copo Strategies + Law Firm Editorial Service

Associates and junior partners often overlook this key benefit of lawyers’ thought leadership marketing efforts

Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more

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