We all have a pitch to make and the need to do so comes up all of the time. Many times, you are making a pitch unconsciously because it can be second nature for some. Think about how good your pitch could be if you actually thought about what you want to say in a given situation.

A pitch is about conveying information to one or more people to obtain a desired result. It can be to a potential client or customer, a potential investor, or a new potential connection.

It is hard work to come up with a pitch. In most situations you will lose the other person’s attention unless you have a short and to the point pitch. This is why people reference the thirty second elevator speech.

So how is your pitch? Is it good? Do you have different pitches for different situations? Spending time thinking about this or outlining pitches is time spent investing in yourself.

You should practice your pitch. Include others whom you know and trust to provide honest feedback. It isn’t as easy as you may think, but it’s worth it. You want your pitch to come out sounding natural. That’s why you need to practice both alone and in front of other people. Take and listen to constructive criticism and then see where your new pitch can lead you!

So, what should you do? Work on a pitch by thinking of your audience and the message you want to convey. Don’t make it too long or use words people generally won’t know the meaning of. Speak in a language so whomever you are speaking to will understand what you are saying. By doing so you will avoid your audience thinking about what a word meant and missing the next part of what you are saying.

After practicing, use your new pitch. See what works and feels comfortable. This will allow you to continually revise it to be the best version for the moment and have the best chance for your pitch to be successful.