A while back, I wrote an article titled “3 Things to Address in Digital Media Agreements,” which focused on issues related to the purchase or sale of ad space on different media channels (e.g., websites and mobile...more
3/12/2024
/ Advertising ,
Commercial Contracts ,
Contract Terms ,
Indemnification ,
Licenses ,
Maintenance ,
Online Advertisements ,
Online Platforms ,
Representations and Warranties ,
Service Agreements ,
Service Contracts ,
Third-Party Service Provider
The ad creative has been produced and approved. The media plan has been crafted. Now it’s time to execute on the plan, and that involves buying the media - i.e., purchasing ad space to place your ads on different media...more