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Protecting the Product: Beauty Products

The beauty industry is ever changing, and makeup trends and viral product releases can drastically increase a company’s profits.  However, without proper legal protection, competitors can quickly replicate a product, eating...more

Deciphering the FTC’s Updated Guidance for Advertisers

Introduction - On June 29, 2023, The Federal Trade Commission (FTC) announced the finalized version of the agency’s updates to the Endorsement Guides and updated its guidance document “FTC’s Endorsement Guides: What People...more

A Trademark Guide to the Metaverse for Averse Brand Owners

Introduction - Recent technological developments have made topics like the metaverse, Web3, blockchain, and non-fungible tokens (NFTs) commonplace. But nothing about these topics is common....more

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