Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know that the AI tool will have an impact on the future of SEO in some way or another.
What is ChatGPT?
ChatGPT (Chat Generative Pre-trained Transformer) is a chatbot created by OpenAI that uses natural language processing to answer questions in a human-like way.
ChatGPT has many capabilities such as writing emails, essays, songs, poems and so much more. In fact, it even passed the bar exam! It doesn’t stop there though, the software can write code, provide Microsoft excel formulas, and solve mathematical problems.
The software is currently free to use by visiting https://chat.openai.com/chat. All you need to do is create an account and then you are free to test it out.
Be aware though – due to the growing popularity of the software, it is sometimes too overloaded to use or is slower due to the number of people using it at one time.
ChatGPT’s Impact on the Future of SEO
As with any new revolutionary technology like ChatGPT, industry professionals have concerns – both positive and negative – about the impact ChatGPT will have on the future of legal SEO.
Content Topic Generation
ChatGPT can aid SEO professionals as well as marketing teams in ideating topic ideas for blogs, podcasts, and essentially anything they would need a specific topic suggestion for. In order to be successful in finding topics of relevance to your business, you’ll want to be as specific, and provide as much context, as possible when typing in your query on ChatGPT.
Content Writing
ChatGPT allows for quality content to be created in the blink of an eye. ChatGPT can be used to draft all kinds of content such as blogs, social media posts and memos. With that said, when using AI-generated content, you must be careful. The popularity of ChatGPT and AI-generated content has already caught Google’s attention and it is rumored that there may be an update in the works to detect and penalize websites using AI-generated content.
Now, this doesn’t mean that you can’t use ChatGPT to help with content writing, but you will need to go back and add your own twist and perspective to what the software spits out for you to ensure that it doesn’t raise the red flag for Google’s crawlers. Additionally, it’s critical that you closely review what ChatGPT generated for accuracy even prior to adding your own flare.
Revolutionizing Chat Bots
There has been buzz around how ChatGPT will impact website chatbots. The technology may revolutionize how chatbots are used by providing a more human-like experience for users. We can see how this scenario might facilitate increased website visitor engagement with chatbots and ultimately an increase in overall leads. But only time will tell when this technology will become the new standard for website chatbots.
Will ChatGPT Replace Google and Other Search Engines?
ChatGPT allows users to type in a question and, in turn, it generates an answer. Because of this, many are concerned that AI technology has the potential to replace Google and other search engines.
I think it’s safe to say that ChatGPT and similar AI software won’t entirely replace search engines in the near future – its inaccuracies run the risk of creating liability for the developer of any such search engine (specifically when serving YMYL content) and Google’s lucrative paid search business model risks being upended if it were to adopt such an approach to search. With that said, for the time being, people are likely to continue going to their favorite search engine to find the answer to their questions or find a specific service near them.
Have More Questions About ChatGPT?
AI software, such as ChatGPT, are great resources for helping to make marketing teams more efficient in research, content writing, and other time-consuming tasks. As more information is made available about ChatGPT, the team at 9Sail is staying on top of developments and working to understand how the tool can be leveraged for SEO and overall marketing purposes.
