In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more
A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together they create a synergy that enhances the firm’s reputation and market reach. In this...more
Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust...more
With ChatGPT’s surge in popularity, law firms are publishing more content than ever before in an attempt to feed the content beast and rank better with Google. In this webinar, digital marketing expert Emily Brady will delve...more
After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality....more
With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more
Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more
In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more
In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more
You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more
A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more
Podcasts have become a must-have tool for businesses looking to connect with their audience in a meaningful way—and law firms are no exception. Whether you’re sharing legal insights, answering common client questions, or...more
While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more
Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more
Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more
In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more
In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential. In this episode of the Passle...more
Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real time can help you understand what’s being said about your brand, products, and industry. Coordinator Annie Howie shares how to...more