In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not…
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/ Law Firm Marketing
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing…
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/ Law Practice Products & Services, Law Firm Marketing
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes? Stop writing cringe…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other…
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/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard.
Those words were:
"Try not to sweat the small…
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/ Law Practice Products & Services, Law Firm Marketing
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so,…
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/ Business Organizations, Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.
Those…
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/ Law Practice Products & Services, Law Firm Marketing
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
It’s not unusual for attorneys in certain legal practices to…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns at…
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/ Law Practice Products & Services, Law Firm Marketing
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought…
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/ Law Practice Products & Services, Law Firm Marketing
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
When you’re marketing a product or service that’s in a new or different category, misconceptions often abound. …
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also embrace…
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/ Law Practice Products & Services, Law Firm Marketing
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Many law firms have strategic plans that cover how their attorneys (and executives) want to grow…
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/ Law Firm Marketing, Law Practice Products & Services
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7 days…
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/ Law Practice Products & Services, Law Firm Marketing
