In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.
Those four lessons are:
1. Baking and decorating are two separate steps. So too are writing and editing.
2. Both steps, baking and decorating, are required for a See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.
Those four lessons are:
1. Baking and decorating are two separate steps. So too are writing and editing.
2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience.
3. A mistake in one of the steps—baking/decorating or writing/editing—can take down the entire project.
4. Just like contestants were judged on both the baking and the decorating, you will be judged by your audience on both your writing and editing.
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -