In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.
Those four reasons are:
1. They'll stand out from the pack
2. They can easily focus their research on the exact issues and concerns their clients have, which will pique their See more +
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.
Those four reasons are:
1. They'll stand out from the pack
2. They can easily focus their research on the exact issues and concerns their clients have, which will pique their clients' and prospective clients' interests
3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's authority with each subsequent edition of the research
4. Original research can provide virtually limitless content with which to fuel a law firm's thought-leadership marketing and business development efforts
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+ Learn more about Wayne Pollock: https://www.linkedin.com/in/waynepollock
+ Learn more about Copo Strategies: https://www.copostrategies.com
+ Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com
+ Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
+ Sign up for the Copo Strategies + Law Firm Editorial Service email newsletter and receive a free copy of the Law Firm Editorial Service's Attorney Thought-Leadership Scorecard: https://copostrat.link/email
+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos See less -
