Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.
On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.
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Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.
On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.
Deborah and Will explore:
- Deborah’s career journey to her current role at Walker Morris
- How bid experience can set you up for success in legal BD and the transferable skills it can offer
- What the bid process looks like end-to-end
- What success looks like when working on a winning bid strategy
- How to get lawyers and other firm members on board with the approach
- Walker Morris’s newly launched website for GCs, and how it came about
- What the landscape looks like for bids and where Deborah sees it going in the future
- Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids
A transcription of this episode is available here: https://blog.passle.net/post/102iz6s/cmo-series-ep130-deborah-fleming-of-walker-morris-on-bringing-a-winning-bid-str
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