Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD - Passle's CMO Series Podcast EP130

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Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.

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Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.

Deborah and Will explore:

- Deborah’s career journey to her current role at Walker Morris

- How bid experience can set you up for success in legal BD and the transferable skills it can offer

- What the bid process looks like end-to-end

- What success looks like when working on a winning bid strategy

- How to get lawyers and other firm members on board with the approach

- Walker Morris’s newly launched website for GCs, and how it came about

- What the landscape looks like for bids and where Deborah sees it going in the future

- Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids

A transcription of this episode is available here: https://blog.passle.net/post/102iz6s/cmo-series-ep130-deborah-fleming-of-walker-morris-on-bringing-a-winning-bid-str

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