I know how busy you are, and I know one of your biggest challenges is figuring out how to create the content that I keep telling you to create.

You know it is a good idea because it helps establish your expertise and thought leadership among those people you want to do business with or get to know better.

You might be wondering how you are supposed to find time to create this content on a regular basis.

Well, I’ve got your back!

I have 4 quick ideas for you about how to repurpose your existing content quickly and easily.

If you would rather listen to this 2-minute, 41-second Legal Marketing Moments podcast episode, you can do that right here.

My goal is always to help make the complex simple and to make your time on LinkedIn much more efficient.

4 Easy Ways To Repurpose Your Content For LinkedIn

I am going to give you four ideas, but I want you to choose the one, or maybe more than one, that fit your style. If you are comfortable with more than one, go ahead and use them but spread them out over the next month or two. Not that LinkedIn shows all of your content to all of your connections and followers, but that is a discussion for another day.

One:

Find one of your PowerPoint slide decks from a presentation, preferably something that's recent and revolves around a current and relevant topic. In other words, something your clients and potential clients will or should care about.

Go into that slide deck and find one of the most important slides. Look for a slide that you would consider one of the highlights of your presentation. Take that one slide and elaborate on that one slide and talking point, spreading it out into 3 or 4 additional slides. You can then post what you might have heard called a carousel.

What is a carousel? The short answer is that it is a series of photos or graphics that your visitors can scroll through. LinkedIn loves these right now because they cause your viewers to spend more time on your content, which is a message to the LinkedIn algorithm that there’s something going on with that post and they should show it to more of your connections.

Save your new slidedeck as a PDF and post it as a document on LinkedIn

If you like to use bullet points on your slides, separate those bullet points into four or five different slides. Use the same points, just split them up so they each have their own slide (don’t use bullet points on these individual slides), then put a nice master slide on the front, a good contact slide on the end, and post that as a document on LinkedIn. If you need to know how to do that, let me know.

Also, it is always a best practice to introduce what you are posting with a comment that helps your connections understand what they are viewing.

Two:

Take that one very important slide from your original presentation and create a quick one to three minute video. Don’t get nervous because I know you can do this!

Stay with me!

You can look into your phone, or you can look into your camera on your computer. Make sure if you're doing this, you are placing the lens of your camera at eye level or just slightly above. If you’d like, we can talk about all those skills another time.

Three:

Create a text-only post. Copy your presenter notes for that original important slide and paste them as a text-only post on LinkedIn. Don’t paste it as one large clump of copy because that is difficult for people to view. Break it up into shorter paragraphs, leaving plenty of white space. I wrote about letting your content and your readers breathe in this post. Make sure to use a few relevant hashtags that your connections care about.

Four:

Save that one important slide from your original slide deck as a JPEG. You are just creating a photo of that individual slide.

Then post this JPEG as a photo on LinkedIn and add use the same or similar presenter notes as mentioned above as the written post that accompanies this photo. Those notes become your comment that introduces the photo to people.

At the end of that post, ask for thoughts or feedback, or invite them to ask any questions they might have for you. The idea is to invite your connections to engage so that you can engage with them.

Please let me know which one of these is your favorite. Test them all to see which seem to earn the attention of your connections. Don’t give up if any one of these don’t appear to work the first few times you do them. It can take a while to build your audience and your community.

There you go. 4 easy and effective ways to repurpose your content for LinkedIn.

Good luck!