Blattel Communications

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268 Bush St., #2631
Suite 1200
San Francisco, CA 94104, United States
Phone: 415.397.4811
Fax: 415.956.5125
Areas Of Practice
  • Legal Marketing
Locations
Other U.S. Locations
  • California
Other Countries
  • United States

Return on Investment (ROI): Measuring Marketing Effectiveness

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment…more
 /  Communications & Media Law, Law Firm Marketing, Law Practice Products & Services

Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries

We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that makes perfect sense when you consider that a full 27 percent of the U.S. workforce are…more
 /  Communications & Media Law, Law Firm Marketing

Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms

The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the slash-and-burn tactics deployed by private equity to gut local newspapers, but also on the national level –…more
 /  Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology

Let’s Get to Thread-ing? Eh, Maybe Not

Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and is…more
 /  Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology

Media Trends and Transitions for 2023 and Beyond

Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very different)…more
 /  Communications & Media Law, Law Firm Marketing

Beware the Dying Media Giants and Their Money Grabs

Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s had a…more
 /  Communications & Media Law, Law Practice Products & Services

For Client Relationships, Media Success – Local Matters

Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,…more
 /  Communications & Media Law, Law Firm Marketing

When It Comes to Media Value: Show Me the Money

I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very different. Fast-forward to today…more
 /  Law Firm Marketing

What the Pandemic Teaches Us About Clear Messaging and Crisis Communications

The pandemic has been marked by times when the public health messaging driving mainstream behavior has been altered, or even reversed in short order. •No need to wear masks. •You need to wear a mask. •You need to wear…more
 /  Law Firm Marketing

Are You Taking Advantage Of “Special Offer” Media Opportunities, Or Are They Taking Advantage Of You?

The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds they provided, were cancelled, postponed or pivoted to online formats that were…more
 /  Law Firm Marketing

Pandemic Roiling Your Media, BD Plans? “Embrace the Suck”

We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office” life. We’re almost back to those 2019 school buses, cubicles and bridge-and-tunnel vibes! Actually,…more
 /  Law Firm Marketing, Law Practice Products & Services

Should Professional Services Firms Podcast? It’s Complicated.

Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a…more
 /  Communications & Media Law, Law Firm Marketing, Science, Computers, & Technology

It’s Time To Use Our Communications Skills To Fight Racism, Foster Diversity

Author’s note: This article is written from the perspective of a white, cisgendered legal marketing professional, and its call to action is directed at those with similarly situated identities. It is not meant to direct or put…more
 /  Civil Rights, Law Firm Marketing

The Pandemic Is Changing Professional Services Communications, And That May Be A Good Thing

Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its focus is narrower than a daily newspaper’s, commentary openings are time-sensitive and go…more
 /  Communications & Media Law, Science, Computers, & Technology

Understanding The Timeline: When Will A Lawsuit Be Covered By The Media?

In law school, the correct answer to in-class queries was frequently “it depends.” In law, often there is no black or white, right or wrong – it all depends on the facts and the analysis of the law. This dynamic also applies to…more
 /  Civil Procedure, Communications & Media Law, Law Practice Products & Services
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