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12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

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Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

Fenwick & West LLP

The FTC's five don'ts for companies using AI chatbots

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The Federal Trade Commission has posted a new Business Blog highlighting five important don'ts for companies employing AI-powered chatbots...more

Good2bSocial

How to Create an Effective Content Calendar: A Guide for Law Firms

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In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more

Good2bSocial

How To Personalize Your Account Based Marketing - Update

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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

Omnizant

5 Dead Giveaways That Your Website Is Outdated

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Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many...more

Omnizant

Content Distribution—Think Bigger

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Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Legal Internet Solutions Inc.

How to Start Using A.I.

Since ChatGPT can pass the bar exam, are the robots coming for our jobs? We don’t think so. But A.I. is already changing the practice of law, and it will continue to do so. Rather than hiding from that reality, let’s...more

Good2bSocial

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2024

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Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Good2bSocial

Social Media for Law Firms: The Most Effective Types of Content on Social Media

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Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more

Legal Internet Solutions Inc.

6 Tips for Starting Your Firm’s Podcast Adventure

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more

Omnizant

3 Legal Marketing Habits of Highly Successful Law Firms

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Success is not accidental. Short-term habits lead to long-term success, whether you’re running a law firm or running a marathon. But if you’ve ever set a New Year’s Resolution, you’ll know that establishing a habit is easier...more

Good2bSocial

Website Design for Law Firms: 20 Tips to Boost Traffic and Leads

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We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more

Copo Strategies + Law Firm Editorial Service

Here’s how to drive the news cycle through bylined articles

Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about - Interestingly, as the influence of the media has shrunk based on the internet and the contraction of...more

Good2bSocial

How to Find Legal Directories for Off-Page SEO

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Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more

Good2bSocial

How to Use Internal Linking to Boost Page Authority

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High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it...more

Good2bSocial

How to Write an SEO Friendly Blog Post

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Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post,...more

Good2bSocial

How to Repurpose Blog Posts for SEO Value

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One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve...more

Good2bSocial

How To Build Credible Backlinks Through Guest Blogging

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When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more

Good2bSocial

Social Media for Lawyers: 14 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Firesign | Enlightened Legal Marketing

Your Brand in Action: Building Authority with Data

The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more

Good2bSocial

Content Marketing for Law Firms: The Different Types of Content You Should be Creating in 2023

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Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more

Good2bSocial

SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

Good2bSocial

15 Content Marketing Challenges (And How Law Firms Can Overcome Them)

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Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case...more

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