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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Purpose Legal

The Mazares Method: Asking for Help is a Sign of Strength

Purpose Legal on

Asking for help in business (and in life) is a sign of strength. It demonstrates confidence, leadership, and a commitment to teamwork. It is also a selfless act. I have learned this in over 45 years as a business leader. ...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

LawVision

Closing Business: Understanding the Four Stages of a Business Relationship

LawVision on

In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more

Jaburg Wilk

Get Out and Network Now!

Jaburg Wilk on

You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

K&L Gates LLP

Client Conversations With Craig Budner: Interview With Bill Neal, Writer, Producer, and Director

K&L Gates LLP on

Bill Neal is an author and writer, producer, and director of several documentary films and television series. In addition, Bill is a former college and professional hockey coach and color analyst on ESPN Hockey. In this...more

Jaburg Wilk

Management 101: Hold on Loosely

Jaburg Wilk on

Management is about execution. More specifically, management is about executing the visions of your company’s leadership. Managers work in the present while leaders work in the future. Managers of people need to focus on how...more

Copo Strategies + Law Firm Editorial Service

These 27 words are the worst legal content marketing advice you'll ever hear

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more

Leopard Solutions

Data-Driven Business Development for Mid-Size Law Firms: Building Success Through Client Relationships, Referrals, and Strategic...

Leopard Solutions on

In today’s competitive legal market, mid-size law firms face unique challenges and opportunities when it comes to business development. Unlike larger firms, mid-size practices must balance personalized service with the...more

Good2bSocial

How Can LinkedIn Help with Brand Awareness for Law Firms?

Good2bSocial on

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more

Integreon

ALM Consulting Magazine Best Firms to Work For Industry Series Recap

Integreon on

Building Exceptional Firms: From Rainmaking to Culture Building, What Makes Great Firms Stand Out? What Iconic Consulting Firms Do to Grow in a Post-COVID Era - Consulting Magazine held the “2024 Best Firms to Work For”...more

Copo Strategies + Law Firm Editorial Service

Are you overlooking this connection between law firms’ thought leadership and their rates?

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer

An interview with Andy Bradley, Partner at Gunderson Dettmer by Richard Hsu...more

Jaburg Wilk

Stay Curious

Jaburg Wilk on

You may not think it, but it is good to be the dumbest person in the room. Knowing and acknowledging it to others lets you learn. This allows you an opportunity to learn what otherwise would be lost. The room may be full of...more

Passle

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Jaburg Wilk

Life Isn’t Easy — Get Used To It

Jaburg Wilk on

Recently I was speaking with a young attorney who was lamenting the workload and hours the partners at his firm expected of him and talking about his time at night and on the weekends being his time, not theirs. This struck...more

Jaburg Wilk

Sometimes Those Who Don’t Speak Have the Most To Say

Jaburg Wilk on

Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

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Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Passle

Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters

Passle on

Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Husch Blackwell LLP

The Lost Art of Accomplishment Without Burnout

Husch Blackwell LLP on

I picked up Cal Newport’s latest book, Slow Productivity: The Lost Art of Accomplishment Without Burnout in the airport on my way to Yosemite. For someone who has spent a career making things better, faster, and cheaper, the...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

IR Global

Client Onboarding: A 4-Stage Process

IR Global on

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

Passle

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

Passle on

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

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