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Business Development Law Firm Associates

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Leopard Solutions

Leveraging Alumni Networks: A Strategic Asset for Law Firm Business Development

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Law firms, particularly in Big Law, are increasingly recognizing the value of their alumni networks as strategic assets for business development and long-term growth. The rise of alumni and career coaching programs, as...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

International Lawyers Network

Adapting Networking Strategies for the Post-Pandemic Era

The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Decipher Investigative Intelligence

The Fastest Path to Market Share: Why Law Firm CMOs Need A Seat at the Lateral Hiring Table

A majority of attorneys and law firm leaders say business development is set to get tougher, according to a survey by BTI Consulting. Yet many of these firms are making it harder on themselves: The Legal Marketing Association...more

Copo Strategies + Law Firm Editorial Service

Are you overlooking this connection between law firms’ thought leadership and their rates?

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

International Lawyers Network

Relationship Marketing for Lawyers: Strategies for Meaningful Connections

In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more

Decipher Investigative Intelligence

Beware the Off-Cycle Lateral

Timing is everything, as the saying goes — and it certainly holds true when it comes to assessing the risk of lateral partner candidates. Indeed, Decipher Investigative Intelligence analysis reveals a significant trend:...more

Jaburg Wilk

Sometimes Those Who Don’t Speak Have the Most To Say

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Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

International Lawyers Network

Overcoming Networking Challenges in a Hybrid World: Tips for Business Lawyers

The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue...more

Copo Strategies + Law Firm Editorial Service

Debunking four misconceptions about thought leadership ghostwriting

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig

An interview with Mike Burshteyn, Partner at Greenberg Traurig by Richard Hsu...more

Vinson & Elkins LLP

Time to Talk Day Q&A: Andrew Nealon, Vinson & Elkins

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For this year’s Time to Talk Day (1 February), which aims to encourage workplaces to start a conversation about mental health, we sat down with Vinson & Elkins energy and infrastructure partner Andrew Nealon (pictured) to...more

McGlinchey Stafford

Staying Nimble and Embracing Values Are Essential for Mid-Size Law Firms’ Survival

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In the ever-evolving legal landscape, mid-size law firms find themselves at a critical juncture. Seismic shifts, accelerated by the pandemic, have reshaped the very fabric of our industry. Now, more than ever, agility,...more

Jaburg Wilk

Communication Is Hard; Work to Improve How You Communicate Constructive Feedback

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Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more

Good2bSocial

The Importance of Strategic Backlinks in Law Firm SEO

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In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more

Copo Strategies + Law Firm Editorial Service

Early bird thought leadership is a positioning cheat code

When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more

Good2bSocial

Instagram Strategies for Law Firms in 2024

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Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more

Stange Law Firm, PC

Moving toward an exclusively digital marketing strategy

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An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Levenfeld Pearlstein, LLC

Real-Time Feedback Can Be More Productive Than a Formal Feedback Process

The mere mention of “feedback” can make many people’s palms sweat. Whether giving or receiving feedback, it often has a reputation as negative and momentous. But it doesn’t need to be. Certainly, feedback can include...more

EDRM - Electronic Discovery Reference Model

[Webinar] Solving the Small Firm Legal Tech Puzzle: How small and solo firms can find and leverage the right technology for...

Technology can augment and streamline many aspects of the litigation process, but these advantages look different depending on the size of your practice. Thanks to innovations in the legal tech sphere, technical tools can be...more

Goulston & Storrs PC

Law Firms Can Keep Lateral Partners With Support at Work, Home

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How can law firms attract, integrate, and retain top talent across all levels while gaining a competitive advantage? This is the proverbial question that remains top of mind for recruiters and business development...more

Goulston & Storrs PC

Lateral Partner Integration Requires Business Development Plan

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How can law firms attract, integrate, and retain top talent across all levels while gaining a competitive advantage? This is the proverbial question that remains top of mind for recruiters and business development...more

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