In this episode of the Thought Leadership Project, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a handle on the strategic issues involved in becoming an effective thought leader. Without a solid strategy in place, it will be nearly impossible to achieve the results you're after. If you start creating content without a strategy, you’ll end up with disparate pieces content that don’t really resonate with your See more +

In this episode of the Thought Leadership Project, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a handle on the strategic issues involved in becoming an effective thought leader. Without a solid strategy in place, it will be nearly impossible to achieve the results you're after. If you start creating content without a strategy, you’ll end up with disparate pieces content that don’t really resonate with your audience. The three questions are:

- Who is my audience?

- What do I have to say?

- Where will I publish my content? See less -