On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a nationally recognized healthcare lawyer at McGuireWoods.
In addition to being a great lawyer, Scott is a prolific and extremely effective thought leader. In this episode, you'll learn:
- Why it's critical to have a niche focus to build a legal See more +
On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a nationally recognized healthcare lawyer at McGuireWoods.
In addition to being a great lawyer, Scott is a prolific and extremely effective thought leader. In this episode, you'll learn:
- Why it's critical to have a niche focus to build a legal practice
- How Scott went about choosing and building his niche in the healthcare space
- The integral role that thought leadership plays in building a lawyer's reputation and positioning lawyers for business development success
- How, in the days before the internet (or the term "thought leadership" was even around) Scott used a small industry-focused newsletter and a conference to reach his audience and develop business
- The intense focus required to become a thought leader
- How Scott build a well-respected and highly-successful media company from his initial content marketing initiatives
- Several tips for getting started with thought leadership See less -
