Business Development, Marketing, Relationship Development

How Legal Marketers Can Measure Account-Based Marketing Success

Good2bSocial on 9/6/2024

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Google Analytics 4 for Law Firms

Good2bSocial on 8/8/2024

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Demand Generation Trends for Law Firms

Good2bSocial on 6/27/2024

Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

An Introduction to Scaling Greatness

Integreon on 5/13/2024

Good morning. Welcome to the first edition of Scaling Greatness, a newsletter from Integreon focusing on amplifying global business excellence and innovation....more

Custom-Crafted Omnichannel Strategies for Law Firms

Good2bSocial on 4/25/2024

Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal...more

Content Distribution—Think Bigger

Omnizant on 3/25/2024

Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

Good2bSocial on 3/4/2024

In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

Turning Content into Connections: The Power of Relationship Marketing

International Lawyers Network on 2/13/2024

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

LinkedIn for Lawyers: Using LinkedIn to Reconnect with Old Clients

Good2bSocial on 1/17/2024

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more

Top Legal Marketing Podcasts of 2023

Good2bSocial on 12/15/2023

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the...more

5 Key Strategies to Leverage Threads for Legal Marketing

Good2bSocial on 12/8/2023

Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more

2024 Challenges and Opportunities for Law Firms

Legal Internet Solutions Inc. on 11/29/2023

As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an evolving workforce and, as always,...more

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Legal Internet Solutions Inc. on 11/28/2023

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

7 Effective Ways Law Firms Can Gain Followers on Threads

Good2bSocial on 9/8/2023

Threads is the latest hot app, and companies are finding a lot of value in creating a following there. Created by Instagram, Threads is a platform that allows users to share text updates and join public conversations. It’s...more

How to Write Strong Email Copy

Good2bSocial on 8/9/2023

Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing,...more

CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development

Passle on 8/1/2023

While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth. On this episode of the CMO Series podcast, we...more

Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast

Passle on 7/11/2023

Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more

Podcast Episode 183: Initiating Change

Good2bSocial on 6/27/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in...more

A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms

Good2bSocial on 5/24/2023

Content marketing has become an essential arrow in a legal marketers’ quiver. Content marketing is the modern way to get new leads, drive traffic to your digital presence, and nurture client relationships. However, creating...more

Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business

Good2bSocial on 5/23/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Iris Jones, Akerman’s Chief Marketing and Client Development Officer. Iris oversees the firm’s client development team to advance the overall strategic plan...more

CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing

Passle on 5/11/2023

Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards. On this...more

Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development

Good2bSocial on 5/9/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia’s mandate is to amplify the brand of the firm, market the practices and industry groups, and enable the...more

Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody - Passle's CMO Series Podcast

Passle on 5/4/2023

Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more

How to Organically Grow Your Instagram Followers

Good2bSocial on 4/20/2023

A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram...more

Solidify relationships with clients and referral sources by co-creating thought leadership with them

Copo Strategies + Law Firm Editorial Service on 3/28/2023

Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more

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