Redefining Value: What Today’s Legal Buyers Want - On Record PR
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Maximizing Opportunities in Virtual Event Planning with Susan DeLeva, Dentons: On Record PR
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
On the 10th day of CRM Chris “Kringle” Fritsch explained to me, how business development supports closing business for attorneys! To properly develop clients, successful business development is vital to win business. But...more
Even though the entire law firm business model is built around forging long-term relationships and connections, there probably is no other industry with more disconnected systems and data. Legal marketing professionals and...more
Before embarking on your CRM marathon, it’s important to plot the best course. To do this, it’s helpful to determine where you are now. Successful CRM implementations begin with a comprehensive assessment of your current...more
Few people will disagree that good CRM data is essential for effective marketing. Despite that fact, bad data has become endemic in marketing databases everywhere....more
The holidays are long over and the scramble to send out holiday mailings seems like ancient history. But don’t close the book yet! ...more
In today’s highly mobile market, up to 30% of a firm’s CRM contact data quality can degrade each year. People get hired, fired, promoted and change jobs; they move and change addresses; they get married and divorced; some...more