Redefining Value: What Today’s Legal Buyers Want - On Record PR
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Maximizing Opportunities in Virtual Event Planning with Susan DeLeva, Dentons: On Record PR
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast
The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more
Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more
Coaching younger lawyers on BD is an obvious way to grow future rainmakers, but it should never be limited to partners in the first half of their careers....more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more
Abraham Lincoln said that “[i]n war, both sides think that God is with them. Both may be wrong but only one may be right.” Like Lincoln’s wartime adversaries, most lawyers I know think that they are at the pinnacle of their...more
I felt compelled to write this blog about keeping in touch. I am amazed at how many people who have been laid off or furloughed who have reached out to our team over the past few months. To me, this is similar to reaching out...more
In tough economic times, business development takes on added importance. Here are some truly simple, yet often overlooked ways of adding some fuel to your business development activities. These tips are for seasoned...more
As travel restrictions increase, and law firms begin to close their offices and reduce their client meetings, it’s time to get creative about the ways in which we keep in touch. “Collaboration” sounds like the sort of thing...more
JW Way Fundamental #4: Walk in your client’s shoes. See the world from their perspective. Empathize by understanding their fears and concerns and showing you care. Ask, “If I were in their shoes, what would I want to know and...more
JW Way Fundamental #9: Leave Your Ego at the Door - "At all times, stay focused on serving the needs of our client and our firm, rather than on serving your ego. Remember - it's about the client and our firm, not you!"...more
The practice of law has changed over the past half-century. Very few attorneys will dispute that. The days of invoices sent to clients with a number and "for services rendered" not only are gone, lawyers who began practice...more
Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day....more
As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more
It’s really quite simple and yet over and over we continue to hear that of all professional services firms, law firms—specifically the legal professionals, are absolutely the worst at meeting with clients on a regular basis....more
Five ways for attorneys to build relationships that are as meaningful for your clients as they are for you....more
Lessons for lawyers in exceptional client service, from your friendly wait staff....more
“Nothing grows under a banyan tree.” This Indian proverb speaks of leadership styles. The banyan is a great tree. It spreads its branches, drops air-roots, develops secondary trunks and covers the land. A full grown banyan...more
I chuckled as I read Jon Manley’s article, “Stop Touching Base with Your Prospects.” It might seem counterintuitive, but a closer look reveals a common trap many of us can fall into. Consider the following email outreach...more
It’s January — The month when many of us sharpen the saw, set new goals and recommit. LawVision has some excellent posts to start off the year. Mike Short recently offered 10 specific projects that can produce big results in...more
In recent years, increasing numbers of corporate legal departments have explored alternatives to the traditional hourly rate method of law firm billing in litigation matters. As a firm that has actively embraced such...more