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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more