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As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more
In a signal that the FBI’s investigation into media buying and transparency is progressing, the FBI has reportedly interviewed former and current executives from multiple media buying agencies, and reports surfaced in March...more
Data privacy and security made the headlines practically daily in 2013. Our second annual Privacy and Data Protection 2013 Year in Review topped 65 pages! What privacy, advertising and digital media trends will make...more