News & Analysis as of

Germany Advertising

Hogan Lovells

German Supreme Court’s first decision on “Climate neutral” claims in advertising

Hogan Lovells on

The German Federal Supreme Court issued its first ruling on “climate neutral” claims for consumer products: The simple claim that a product is “produced climate-neutrally” is too vague and constitutes misleading advertising....more

K&L Gates LLP

Transparent Pricing and Bananas

K&L Gates LLP on

The German Price Indication Regulation Under the Scrutiny of the European Court of Justice - A Gift of its Own Kind - The German Price Indication Ordinance (PAngV) is celebrating its first anniversary and may receive a rather...more

White & Case LLP

ESG liability and litigation risks with a focus on Germany: Greenwashing

White & Case LLP on

The European Commission ("Commission") is relentless in its fight against Greenwashing and the misrepresentation of sustainability impacts or benefits of a company’s products or actions. Following the global ESG trend and the...more

Hogan Lovells

Influencer marketing, Germany: labelling as advertising in social media posts

Hogan Lovells on

Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice (BGH) recently dealt with these in a...more

Hogan Lovells

OLG Frankfurt a. M. zum Influencer-Marketing: Werbekennzeichnung in Social-Media-Posts

Hogan Lovells on

Social-Media-Plattformen haben in den vergangenen Jahren auf dem Gebiet des Online-Marketings erheblich an Bedeutung gewonnen und für umstrittene Rechtsfragen gesorgt. Der BGH griff diese zuletzt in einer Reihe von...more

Spirit Legal

Urheberrechtsreform 2021 Teil 2: Das Urheberrechts-Diensteanbieter-Gesetz (UrhDaG)

Spirit Legal on

Nach dem Bundestag hat am 28.05.2021 nunmehr auch der Bundesrat den Gesetzesentwurf zur Anpassung des Urheberrechts an die Erfordernisse des digitalen Binnenmarktes mit der erforderlichen Mehrheit verabschiedet. Die...more

Spirit Legal

Musikrecht: Urheber muss bearbeitetem Foto auf Albumcover zustimmen

Spirit Legal on

Die Verwendung fremder Fotografien kann urheberrechtlich problematisch sein. Das gilt auch, wenn fremde Bilder bearbeitet werden. Doch wann genau benötigt man die Erlaubnis des Urhebers für eine Bearbeitung und wann nicht?...more

Morgan Lewis - Tech & Sourcing

Germany Updates Privacy Guidance through Unfair Competition Act

The German Conference of DPAs (the DSK) has released new (legally non-binding) detailed Guidelines dated February 18, 2022 with respect to direct marketing in Germany. ...more

Hogan Lovells

BGH zur Social-Media-Werbung für kostenlos zur Verfügung gestellte Produkte

Hogan Lovells on

Influencer, die von Unternehmen kostenlos Waren bzw. Dienstleistungen erhalten und diese anschließend auf ihrem Social-Media-Kanal verlinken, beispielsweise durch das Setzen eines „Tap Tags“, haben die Beiträge grundsätzlich...more

Hogan Lovells

Markenrechts-verletzung in der Werbung schließt Schadensersatz auf Basis einer Umsatzlizenz nicht aus

Hogan Lovells on

Wird ein Zeichen allein in der Werbung markenrechtsverletzend genutzt, kann der Schadensersatzanspruch dennoch im Rahmen der Lizenzanalogie auf Basis einer Umsatzlizenz berechnet werden. Lizenzmindernd könne aber die...more

Hogan Lovells

German Federal Court of Justice decision: Finally more legal certainty regarding influencer marketing

Hogan Lovells on

Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label certain posts as advertising has not...more

Hogan Lovells

German Federal Court of Justice: Personal image for unrelated content is unlawful "clickbait" advertising

Hogan Lovells on

The German Federal Court of Justice recently issued a decision declaring that the use of a photo of a prominent person for an editorial article infringes upon the right to one's own image if the photo is only used as a...more

Hogan Lovells

Competitor of "Captain Iglo" can advertise with "best age" model against maritime backdrop

Hogan Lovells on

The Munich District Court I ruled by judgment of 3 December 2020 (17 HK O 5744/20) that an advertisement of a manufacturer of fish products with a handsome older model or "best ager" in front of a maritime backdrop was not a...more

Spirit Legal

Palo Alto, we have a problem: German court says Tesla’s “Autopilot” is false advertising

Spirit Legal on

In its judgment of 14 July 2020 (case no. 33 O 14041/19), Munich’s regional court I (Landgericht München I) ruled that advertising claims made by Tesla in Germany amounted to misleading commercial practices under the...more

Hogan Lovells

Higher Regional Court of Karlsruhe: Links hidden as "tap tags" are to be labelled as advertising

Hogan Lovells on

A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands. This was recently decided by the Higher District...more

White & Case LLP

German Monopolies Commission calls for level competitive playing field in sports sector

White & Case LLP on

On July 29, 2020, the German Monopolies Commission published its 2020 biennial Report on Competition (Hauptgutachten XXIII: Wettbewerb 2020) under Section 44(1) Act against Restraints of Competition (“GWB”). ...more

Fox Rothschild LLP

German Court Rules Sweepstakes Participation Conditioned On Receiving Ads Amounts To Consent Under GDPR

Fox Rothschild LLP on

If you condition participation in a sweepstakes on receiving advertising on a particular topic from the provider of the sweepstakes or from other third parties — this is still valid consent under GDPR, says the Higher...more

Brooks Pierce

Like Incorporating Facebook into your Website? EU Decision Raises New Issues

Brooks Pierce on

A ruling by the highest court in the European Union regarding the common practice of putting a Facebook “Like” button on a website could have repercussions for American companies doing business overseas. In late July, the...more

Hogan Lovells

Germany: Trademark exhaustion not overcome by unusual resale packaging – beauty for less

Hogan Lovells on

In its case “beauty for less”, for which the judgement was released earlier this year, the Federal Supreme Court (FSC) ruled that a trademark owner cannot oppose resale advertising with the argument that the advertising is...more

Eversheds Sutherland (US) LLP

Trend reversed – No German royalty withholding tax on online advertising services

After German tax authorities in the state of Bavaria and others had begun to order some German companies, as part of ongoing audit procedures, to retroactively pay German withholding tax at a rate of 15% on payments to...more

Hogan Lovells

German courts set advertising stage for the 2020 Olympic Games in Tokyo

Hogan Lovells on

Although the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing the stage for commercial and advertising activities evolving around...more

Eversheds Sutherland (US) LLP

A (new) German digital advertisement tax? German tax authorities start to impose withholding tax on cross-border online...

German tax authorities have started utilizing existing income tax rules to impose royalty withholding tax on cross-border digital advertising services. According to news reports, tax authorities in one of the largest German...more

Morrison & Foerster LLP

"Totally Bananas": Court decision brings respite for influencers

Influencers are allowed to breathe easy. After a decision of the court of Berlin from the January 8, 2019, not all posts with company linking must be marked as advertising. If the influencer does not receive anything in...more

Hogan Lovells

Germany: Influencers, distinctiveness and reputation. A translation round-up

Hogan Lovells on

The following short posts covering competition issues in influencer advertising, trademark distinctiveness for media services and limitations to the power of reputation are translated from our German language blog. ...more

Morrison & Foerster LLP - Social Media

German Federal Court: Unfair Competition Law No Basis to Ban Ad Blocking and Whitelisting

Holding that offering software that allows users to block advertising does not qualify as an unfair commercial practice even if the software gives advertisers the option to pay for showing certain ads—a practice known as...more

30 Results
 / 
View per page
Page: of 2

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide