As everyone in the business community navigates through COVID-19 using remote channels and actively engaging social media, LinkedIn is a great way to remain professionally connected. LinkedIn is a valuable tool to show connections what you are doing, and how you can provide value to them. Consider the following activities to boost your connections and stay engaged.

1. Actively engage with connections weekly

Post fresh content, including articles or posts on industry trends, information from thought leaders and updates on laws and procedures.

Articles: While articles take more time to create, there is value in producing rich content on a particular subject that highlights your expertise.

Posts: Short posts are much easier and can be done on an efficient and consistent basis, which adds to your credibility in any particular market.

Updates: These posts can be quick and short as long as they are timely and provide value to connections.

Thought leadership: Connections are always looking for ingenuity within their industry or practice. Seeing content from authorities on any given subject lends credibility for future engagement.

2. Promote client events, social events, and seminars

People are trying to find new ways to engage remotely and client programs or seminars can provide access.

Client events: Connections tend to find interest in events surrounding a launch of a client product or recognition of some kind and hosting virtual events for those activities are engaging.

Social events: use LinkedIn to encourage your connections to attend social events (paid or no-cost) to expand their own networks. This is the new remote equivalent to calling people on an invitation list and inviting them to attend in person events.

Seminars: Posting information regarding seminars on your profile or your attorney’s profile can provide valuable access to information and other connections. It works – people are restless and being able to connect through social events online can only increase your potential network of new business.

3. Use your contacts

Find connections in alumni groups, education groups and industry groups. LinkedIn provides an expansive way to connect to people for partnering and revenue growth.

Alumni network: Connect with the alumni in your firm or organization. People tend to hire who they know, even if that means the same alma maters, as opposed to people that just reach out per industry.

Education network: Connect with alumni outside your firm or organization. These connections are valuable because as you search for job postings or are looking to hire for your own business or firm, being able to see your alumni connections at specific firms or organizations can give you a lead from those who are just applying per the industry.

Industry groups: Whether you are in a firm or a solo attorney practicing law through myriad industries, connecting to individuals and organizations specific to those industries can offer an inside track on current trends or law that are valuable.

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If you would like further information on this subject, or assistance in developing your LinkedIn profile, please contact me at cynthia@kaiseradvisors.com.