Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team…
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/ Law Firm Marketing
By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice…
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/ Law Firm Marketing
The best way to make CRM successful is to make it useful. Not useful to the partnership collectively, and not useful in a “pay-it-forward” kind of way, but useful to the individual partner who is deciding how to spend a few…
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/ Law Firm Marketing, Law Practice Products & Services
The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution…
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/ Law Practice Products & Services, Law Firm Marketing
As we head into 2025, organizations may need to take proactive steps to control legal spending without compromising on quality. Julie Savarino explains…
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/ Law Practice Products & Services
Good work, smart folks. A quick recap of some of the most widely read news, updates, analysis published on JD Supra during September, 2024…
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/ Law Practice Products & Services, Law Firm Marketing
From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra…
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/ Law Firm Marketing
A look at some of the most widely read updates, analysis, and commentary published on JD Supra during August, 2024. Good work, smart folks…
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/ Law Firm Marketing, Law Practice Products & Services
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)…
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/ Law Firm Marketing
A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously…
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/ Law Firm Marketing
Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the…
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/ Law Firm Marketing
Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths…
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/ Law Practice Products & Services, Law Firm Marketing
A look at some of the most widely read updates, analysis and commentary published on JD Supra during July, 2024. Good work, smart folks…
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/ Law Firm Marketing, Law Practice Products & Services
Board service provides a unique avenue for lawyers to expand their professional horizons. Lana Manganiello explains how…
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/ Law Practice Products & Services
Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each…
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/ Law Firm Marketing
