JD Supra Perspectives

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LMA Body of Knowledge Ep. 1: A Blueprint for Professional Development in Legal Marketing & Business Development

Tune in as Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) discuss how the LMA's BoK helps legal marketers today and in the future; break…more

Business Development, Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association…more

Business Development, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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When Do Virtual Currency Transactions Qualify for the 'Actual Delivery' Exception from the CFTC's Jurisdiction?

Commentary on the CFTC's proposed interpretation of the 'actual delivery' exception to cryptocurrencies, from two CFTC attorneys in their personal capacity…more

Bitcoin, Blockchain, CFTC, Commodities, Commodity Exchange Act (CEA)

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12 Productivity Tips When Working from Home

Mark Beese with important, helpful, and do-able tips in the new normal: keeping your law firm running while working remotely…more

Coronavirus/COVID-19, Firm Leadership, LMAMKT, Marketing Perspectives, Professional Development

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Lawyers, Are You Effectively Climbing the Social Media Tree? [Infographic]

Here's what the social media climb looks like for professional services marketing and how the right approach can make it possible for you (and your team) to move from stuck to motivated and energized…more

Firm Leadership, Marketing Perspectives, Professional Development, Young Lawyers

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Press Conferences: Tactics to Ensure Success - Law Firm Marketing Catalyst

Megan Braverman, Principal of Berbay Marketing & PR, is known for her ability to execute marketing campaigns that surpass business goals by immersing herself in clients’ operations, identifying what sets them apart from their…more

Content Strategy, LMAMKT, Marketing Perspectives

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What Do General Counsel Really Think About Our Marketing Efforts?

A recap from an LMA National conference panel: what general counsel use as criteria for selecting outside law firms…more

Business Development, Corporate Counsel, Firm Leadership, Popular

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Supporting Gender Diversity in the Legal Profession: Carly Alameda’s WISE Perspective

I want to see this group of women on the cutting edge of the evolving legal marketplace, coming up with new ideas and models for how law firms deliver better value to in-house counsel…more

Corporate Counsel, Diversity, In-House Perspective, Professional Development, Professional Networking

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Finding Calm in the Storm - Resilience in the Midst of the COVID-19 Crisis

The first in an ongoing series relating to how we cope personally, professionally, and collectively in the midst of this health crisis…more

Coronavirus/COVID-19, Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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Nursing Home Ownership Correlates to Incidents of Abuse and Neglect

Due to persistent problems involving systemic nursing home abuse and neglect, CMS announced recent policy changes aimed at bettering nursing home care…more

Centers for Medicare & Medicaid Services (CMS), Elder Abuse, Elder Care, Long Term Care Facilities, Nursing Homes

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How To Drive Your Firm To Digital Marketing Success in 2018

The last in a series of 12 year-end posts published by LMA's Social & Digital Media SIG…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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The 3 Most Significant Tax Matters for Multinationals in 2014

What is the most significant tax consideration facing multinationals in 2014? That’s the question we recently put to leading tax advisors, asking for their quick take on the matter as we launch our new 'Need to Know' series…more

Corporate Taxes, FATCA, FBAR, IRS, Need to Know

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How’d You Get That Job? Jared Cohen (@jaredcohe), VP Ops & GC at Kickstarter

I applied to almost every entry level job at any startup on either coast. If they had no jobs listed, I applied anyway. I figured I’d prove myself and work my way up…more

How'd You Get That Job, In-House Perspective, Professional Development

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5 Ways to Help Your Blog Posts Stand Apart

An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. …more

Content Marketing, Content Strategy, Inside Story, Marketing Perspectives, Professional Development

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"Get to Know Me!" - What Your Firm's Content Strategy Needs to Make It Successful...

Survey says: your firm's content strategy hinges upon what you know about your clients. Erik Crown with a marketing perspective…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Professional Development

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Meet the Addicted Lawyer

Excerpt from the powerful opening to The Addicted Lawyer, a book of recovery by lawyer Brian Cuban…more

Popular, Young Lawyers

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Is The Peer Review Crisis A Patent Application Crisis?

Reproducibility is the cornerstone of peer-reviewed science. A surprisingly high percentage of major studies across various scientific disciplines cannot be reproduced…more

Entrepreneurs, Life Sciences, Patent Examinations, Patents, Peer Review

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How to Write Client Alerts That Stand Out

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects…more

Content Marketing, Content Strategy, Inside Story, LMAMKT, Marketing Perspectives

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JD Supra Announces 2018 Readers' Choice Awards

JD Supra's announcement of the 2018 Readers' Choice Awards in which 242 authors and firms are recognized in 26 categories, from among 50,000 who published on the platform in 2017…more

Firm Leadership, LMAMKT

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Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Under Pressure: Guidelines For Legal Marketers Writing COVID-19 Copy

Peter Darling with seven ways to support your lawyers in their essential communications/writing during this high-pressure time…more

Content Marketing, Content Strategy, Coronavirus/COVID-19, Firm Leadership, LMAMKT

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3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events…more

Business Development, Content Marketing, Content Strategy, Digital Media, Firm Leadership

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Please Put On Pants: Gaining Team Trust in a Virtual World

How do teams stay connected or realign on goals in order to get back to operating at the highest level today? Melissa Delaney with a perspective…more

See all updates »

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum…more

Business of Law, Corporate Counsel, Firm Leadership, Inside Story, Law Firm Partners

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How to Educate your Team on the Value of JD Supra's Syndication

Maria Doyle shares tips on leveraging JD Supra success inside your organization and connecting with your JD Supra readers…more

Business Development, Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives

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How (And Why) to Personalize Your Lawyer-Client Connections

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential…more

Business Development, Client Services, Firm Leadership, Professional Development, Young Lawyers

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Unpacking the Future of Legal Tech at the Legal Innovators Conference

Damian Durrant provides a recap of the major themes and insights that sparked interest throughout the recent Legal Innovators Conference in San Francisco…more

Business of Law, Firm Leadership, Law Firm Partners, Legal Technology, LMAMKT

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How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company

Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach…more

Digital Media, Firm Leadership, LGBTQ, LMAMKT, Marketing Perspectives

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How Hybrid Work Affects Business Culture and Influences the Great Resignation

Far from eroding organizational culture, remote work has transformed it into something more sincere. Removing the superficial trappings of office life creates more space for collegiality and a sharper focus on the work itself…more

Business of Law, Firm Leadership, LMAMKT, Professional Development, Strategic Planning

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Lawyers and Good Content: Building "Beautiful Relationships"

The significance and value of good content is not a novel concept in 2013—or ever for that matter. But four generations post-Casablanca, grabbing the attention span of purchasers of legal services belonging to the X, and now Y…more

Content Marketing, Firm Leadership, Marketing

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In-House Perspective: Innovation and Change Are Up to Us

If GCs and law departments want something to change, it is up to us to create that change. NetApp's Matt Fawcett with an in-house perspective…more

Business of Law, Corporate Counsel, Firm Leadership, In-House Perspective, Innovation

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GoldieBlox v. Beastie Boys: Something Here Doesn't Rhyme

Sometimes a legal dispute inspires the creative within. This is exactly what happened when I read about GoldieBlox Inc. suing Beastie Boys and producer Rick Rubin. As you may have seen in the press, GoldieBlox seeks declaratory…more

Beastie Boys, Fair Use, GoldieBlox, In-House Perspective, Legal Perspectives

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Mining Bitcoins After the IRS 'Property' Ruling – Nothing New Under The Sun

Well settled rules that govern the taxation of transactions involving the sale or exchange of property, or the issuance of property in exchange for services, also apply to convertible virtual currency…more

Bitcoin, IRS, Virtual Currency

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Sales Is a Five-Letter Word Attorneys Need to Learn

The sales skill set is incredibly important for professionals to learn, even though - especially even if - you’re not in sales…more

Business Development, Firm Leadership, Law Firm Partners, LMAMKT, Professional Development

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What Fishing Can Teach You About Business Development

Pamela Foster with a perspective on the connection between fishing and law firm business development…more

Business Development, LMAMKT, Marketing Perspectives, Professional Development, Young Lawyers

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The De-Lawyering of Law Firms

The new law firm’s “engine room” is not comprised of collected lawyers, but of collected legal expertise, applied to client needs through the use of systems, processes, technology, and expert professionals, as well as of…more

Artificial Intelligence, Business Development, Corporate Counsel, Firm Leadership, Innovation

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LinkedIn for Law Firms - Strategies & Tips for Law Firm Profile Success

Law firm marketer Tom Gabor looks at the value a solid LinkedIn profile can offer in terms of search, visibility, recruitment, and even business development…more

Business Development, Content Strategy, Digital Media, LinkedIn, LMAMKT

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10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers…more

Firm Leadership, LMAMKT, Marketing Perspectives

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Your Most Overlooked Profitable Resource? The Intrapreneurs

Good business sense: Rich Bracken and Megan Galloway dive into the most compelling reasons to support team members who find purpose in innovation…more

Diversity, Firm Leadership, Innovation, LMAMKT, Professional Development

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The Road to Content Marketing Success: Why Law Firms Must Manage Their Experience

Clinton Gary and Stefanie Marrone explore why law firms need to manage their experience to enhance their content marketing efforts and what effective experience management looks like…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Necessity is Bringing Change to In-house Legal - LeftFoot Podcast with Walmart's Alan Bryan

As part of our Executing Change series, focusing on in-house legal award winners and the changes they’ve implemented within their departments, we welcome back Alan Bryan, Wal-Mart’s Senior Associate General Counsel. Alan was…more

Business of Law, Corporate Counsel, Firm Leadership, Legal Operations, LMAMKT

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RFPs: Can We Learn to Love Them? Recap of NYLMA Legal Marketing Program

Key takeaways from a panel discussion on RFPs hosted recently by Legal Marketing Association's New York group…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Writing to Understand the Issues and Help Others – Q&A with Top Thought Leader Priya Cherian Huskins

Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards…more

Content Marketing, Content Strategy, Law Firm Partners, LMAMKT, Marketing Perspectives

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White Papers Can Serve as a Differentiator and Business Generator - Incorporate Them Into Your Firm's Content Lineup

In the world of one-minute reads and five-minute podcasts, there is still a place for the high-quality, durable content provided in white papers…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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"Dear Fourth Year" - Lessons of an In-House Lawyer

Anthony Greco, Senior Corporate Counsel, writes a letter to himself as a fourth year wondering if his next career move is to go in-house…more

Corporate Counsel, Firm Leadership, In-House Perspective, Popular, Professional Development

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How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm…more

Content Marketing, Content Strategy, Marketing Perspectives, SEO

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Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Marketing Perspective: How to Pitch Partners on a New Initiative

Marketers need to prepare for our own internal pitches with the same thought and care that we ask our lawyers to give to their own BD pitches. Here's how…more

Business of Law, Firm Leadership, Inside Story, LMAMKT, Marketing Perspectives

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Four Quick & Easy Ways to Build Your Profile and Reach Potential Clients

Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects…more

Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development, Professional Networking

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Making Miracles Happen - 5 New Clients In 18 Days

Q&A with marketer extraordinaire Jon Holden, the latest in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media…more

Business Development, Digital Media, LMAMKT, Professional Development, Young Lawyers

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Crafting Social Media Strategies That Connect, Engage, and Amplify Your Firm's Reach

Ashley Hollingsworth explains a strategic approach to your firm's social content, for better engagement and extended reach…more

Business Development, Content Marketing, Content Strategy, Digital Media, Firm Leadership

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Q&A: Media Communications in Legal Marketing Today

Q&A between Dechert colleagues Adam Hopkins and Erin West; a conversation about the shape of PR in law firm marketing and BD today…more

Business of Law, Firm Leadership, In-House Perspective, LMAMKT, Marketing Perspectives

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Networking Done Right - 9 Simple Steps for Lawyers

Nine ways for lawyers to perfect their approach to networking, by Society 54's Kazia Howard…more

Business Development, Firm Leadership, Professional Development, Young Lawyers

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Launch a Successful Podcast to Differentiate Your Law Firm

Shania Jackson discusses key takeaways from an LMA presentation on how law firms can build a successful podcast program to align with their marketing plan and branding…more

Content Marketing, Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Law Firm Leadership: Diversity Alone Does Not Mean Inclusion...

Diversity means having the opportunity to sit at the table. Inclusion means getting to participate. Is your firm's D&I mission complete if you've achieved diversity but not inclusion?…more

Business of Law, Corporate Counsel, Diversity, Firm Leadership, Inside Story

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When Do Virtual Currency Transactions Qualify for the 'Actual Delivery' Exception from the CFTC's Jurisdiction?

Commentary on the CFTC's proposed interpretation of the 'actual delivery' exception to cryptocurrencies, from two CFTC attorneys in their personal capacity…more

Bitcoin, Blockchain, CFTC, Commodities, Commodity Exchange Act (CEA)

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3 Strategies for Staying Active and Engaging with Clients on LinkedIn

For professionals just getting started on LinkedIn or wanting to be more involved on the platform, Cynthia Kaiser describes three easy activities to boost connections and stay engaged…more

LMAMKT, Marketing Perspectives, Professional Development, Professional Networking, Young Lawyers

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Little By Little, In-House Legal Departments Progress Towards Metrics

Many attorneys come to in-house roles to avoid having to track time ever again. Perhaps it’s time to rethink our aversion to the billable hour…more

Billable Hours, Corporate Counsel, In-House Perspective, Popular, Professional Development

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Investing in the Relationship: Making Legal Collaboration Work in 2018

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete…more

Business of Law, Client Services, Corporate Counsel, Firm Leadership, In-House Perspective

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How to Edit your Law Firm’s Wikipedia Page: 3 Golden Rules

Just like death and taxes, if you’re a marketer, it’s inevitable that you’ll be asked to edit a Wikipedia page (or worse: create one)…more

Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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5 Ways to Make Your Law Firm Video Stand Out

Online video is the preferred medium to reach markets and leverage services in an authentic way…more

Content Marketing, Content Strategy, Digital Media, LMAMKT, Marketing Perspectives

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Continuity of Care: Reassuring Clients You're Prepared for COVID-19

Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis…more

Business of Law, Content Marketing, Content Strategy, Coronavirus/COVID-19, Firm Leadership

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Enhancing Client Value through Predictive Analytics - The Inside Story

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it…more

Business Development, Business of Law, Corporate Counsel, Firm Leadership, Inside Story

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Coping with Corona - Applying Emotional Intelligence at Work and Home [Leadership Edition]

Over the last several decades, researchers have completed 300,000 studies that show how emotions impact decision-making, attention and learning, creativity and performance, physical and mental health, and relationships. Right…more

Coronavirus/COVID-19, Corporate Counsel, Firm Leadership, Law Firm Partners, LMAMKT

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The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss …more

Content Strategy, Firm Leadership, LMAMKT, Marketing Perspectives, Media Relations

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With The Right Attitude and Tools, Your Firm Can Scale Social & Digital

Q&A with marketer extraordinaire Gail Lamarche; the eighth in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media…more

Business Development, Digital Media, LMAMKT, Professional Development, Young Lawyers

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3 Naughty Email Practices to Avoid That You're Probably Doing [12 Days of Social Media #4]

Arielle Lapiano zeroes in on the importance of improving email communication, great advice for anyone in any business…more

Firm Leadership, LMAMKT, Professional Development, Young Lawyers

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Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact

Jill Huse and Andrew Laver build upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and take this one step further with geo-targeting…more

Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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The Productization of Legal Service: The Future of Law?

Helena Lawrence with a Perspective: Productization of legal products is one way to stay competitive to meet client needs in the future of our profession…more

Business Development, Business of Law, Firm Leadership, LMAMKT, Marketing Perspectives

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The Rainmakers Club: Expand the Scope of What That Means to Your Lawyers

Instead of primarily chasing clients and new matters, what if we all began to take on a larger scale view of what rainmaking really means?…more

Business Development, Business of Law, Firm Leadership, Law Firm Partners, LMAMKT

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Six Steps to Getting Out from Under the Covers Regarding Diversity & Inclusion

If we keep doing what has always been done, the stats on minorities in the legal space won’t change by much…more

Business of Law, Diversity, Firm Leadership, Law Firm Partners, LMAMKT

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Still Waiting for the Other Shoe to Drop

Economists and professionals in the restructuring sector of business and real estate have been anticipating a distressed economy for the past 18 months. Thus far they have been wrong…more

Commercial Bankruptcy, Restructuring

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Law Firm and Attorney Rankings During a Pandemic: Why is this Still a Thing?

There is nothing like a global pandemic to put things in perspective. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual…more

Business Development, Coronavirus/COVID-19, Firm Leadership, Law Firm Partners, LMAMKT

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Tips and Trends in Thought-Leadership Marketing

Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and Tom…more

Artificial Intelligence, Business Development, Content Marketing, Content Publishing, Content Strategy

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Building Out Your Firm's Martech Stack and Planning Ahead

The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP…more

Content Strategy, Digital Media, Firm Leadership, LMAMKT, Marketing Perspectives

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Lawyer Bios and Tootsie Rolls

A standout bio needs to dig deeper. It needs to tell the story of who you are as a person, and how that contributes to your professional skills…more

Content Strategy, Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development

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White Papers Can Serve as a Differentiator and Business Generator - Incorporate Them Into Your Firm's Content Lineup

In the world of one-minute reads and five-minute podcasts, there is still a place for the high-quality, durable content provided in white papers…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

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Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies…more

Business Development, Business of Law, Diversity, Diversity and Inclusion Standards (D&I), Firm Leadership

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Trending: Popular Reads on JD Supra

A recap of popular reads published on JD Supra during November, 2019…more

Law Firm Partners, LMAMKT, Popular, Young Lawyers

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How'd You Get That Job? Erin McClarty, Head of Legal: Sub-Surface Imaging at CGG

Erin McClarty is Head of Legal: Sub-Surface Imaging at CGG. In addition to drafting, negotiating and reviewing agreements, Erin is responsible for advising on worldwide business matters, training on contractual issues, working…more

Corporate Counsel, How'd You Get That Job, In-House Perspective, Law School, Professional Development

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10 Key Takeaways for Law Firm Marketers from LMA Tech Midwest (Plus More...)

Why "Sit with different people" matters, among other LMA Tech takeaways for proactive legal marketers…more

Firm Leadership, LMAMKT, Marketing Perspectives

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Saying Thank You - How to Generate Revenue Through Client Appreciation

In a legal marketplace where client retention and engagement and cross-selling existing clients are business development priorities, a client experience and appreciation program can make all the difference…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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Want Your Law Firm's Content to Impact Business Development? Do This...

One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI…more

Business Development, Business of Law, Competitive Intelligence, Content Marketing, Content Strategy

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The Secret to Selling During a Crisis...

Samantha McKenna with a reminder of what is at the heart of the best sales process - no matter the situation…more

Business Development, Firm Leadership, Law Firm Partners, LMAMKT, Marketing Perspectives

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Six Ways to Increase Chances of Earned Media Opportunities in 2019

Recap by Heather McMichael of a recent LMA podcast: Prediction, Possibilities, and Problems: What's Coming for Legal PR in 2019…more

Content Marketing, Content Strategy, LMAMKT, Marketing Perspectives, Media Relations

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An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

Answers a broad range of questions on the emerging, client-facing business development role within law firms…more

Business Development, Business of Law, Client Services, Firm Leadership, Inside Story

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3 Tips To Save Time in Your Next Board Meeting

Three tips that will save you time in your next meeting, based on parliamentary procedure rules that Robert says small boards (and committees!) can ignore…more

Board Meetings, Board of Directors, Corporate Governance, Parliamentary Procedure

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The Traits of Effective In-House Counsel

Effective members of corporate legal departments exhibit Servant Leadership characteristics; are proactively involved with the company; and they effectively communicate with others. Here's an in-depth look, an in-house…more

Client Services, Corporate Counsel, In-House Perspective, Professional Development, Young Lawyers

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A Watershed Moment: Can Law Firms be the Change and Lead the Nation?

Law firms have the opportunity to become true leaders to successfully address and change the systemic problem of racism in this country, and be part of the solution…more

Diversity, Diversity and Inclusion Standards (D&I), Firm Leadership, Law Firm Partners, LMAMKT

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Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, LMAMKT

See all updates »

Firm Leadership: Learn to Love Marketing Your Legal Practice

Successful professionals take time out of their busy schedules to develop some form of personal marketing plans. Then they do an amazing thing ... they actually implement them…more

Business Development, Firm Leadership, Legal Perspectives, Professional Networking

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No Rules, Just Be Right? The ABA's New Technology Ethics Opinion

On the heels of the recent Petya ransomware attack, which infected DLA Piper's IT systems, a superb analysis by Peter Norman of the ABA's Formal Opinion 17-477R on lawyers' ethical responsibilities when using information…more

American Bar Association (ABA), Attorney Malpractice, Cybersecurity, Ethical Standards, Firm Leadership

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Why Corporate Law Firms Need a Client Value Team

Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is…more

Business Development, Business of Law, Client Services, Firm Leadership, LMAMKT

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What's So Special About Content That Supports Business Growth?

Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling…more

Business Development, Content Marketing, Content Strategy, Firm Leadership, Law Firm Partners

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3 Rules of Coronavirus Comms (In Order of Priority)

Zach Olsen with a strategic look at how law firm leaders should prioritize communications in this time of uncertainty…more

Content Strategy, Coronavirus/COVID-19, Firm Leadership, LMAMKT, Marketing Perspectives

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Keep Moving Forward: Business Development Best Practices During the Pandemic

Doug Ott outlines some of the top business development practices by those who are succeeding in this challenging and restrictive market…more

Business Development, Law Firm Partners, LMAMKT, Marketing Perspectives, Professional Development

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LISI's All the Things Podcast | One More Thing with Matt Parfitt, President @ Cirrom

On this week's episode of One More Thing, Robyn Addis, LISI's COO+CMBDO, talks with Matt Parfitt, president at Cirrom and immediate past president of the Legal Marketing Association, Northeast Chapter. Matt and Robyn dig into…more

Artificial Intelligence, Client Communication, Client Data, CRM, Relationship Development

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The ABCs of Law Firm Strategy: AI, BI, and CI

An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing…more

Artificial Intelligence, Business Development, Business of Law, Competitive Intelligence, Firm Leadership

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What Legal Marketers Can Learn From Behavioral Science - Q&A with Expert Nancy Harhut

Behavioral science tip and tricks for legal marketers: Linda Pepe interviews behavioral marketing expert, Nancy Harhut…more

Firm Leadership, Innovation, LMAMKT, Marketing Perspectives, Professional Development

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The 3 Most Significant Tax Matters for Multinationals in 2014

What is the most significant tax consideration facing multinationals in 2014? That’s the question we recently put to leading tax advisors, asking for their quick take on the matter as we launch our new 'Need to Know' series…more

Corporate Taxes, FATCA, FBAR, IRS, Need to Know

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Who's in the House? Recent Moves by General Counsel, Legal Officers, and Corporate Leaders

A look at recent moves and promotions for general counsel, in-house lawyers, and other corporate leaders for the week ending August 14, 2015…more

Corporate Counsel, In-House Perspective, Legal Perspectives, Legal Recruiting, Professional Networking

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Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect to…more

Client Services, Firm Leadership, Innovation, LMAMKT, Marketing Perspectives

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Video Killed the Radio Star - Now it Needs to Kill the Law Firm Client Alert

Modernizing the client alert process is a great opportunity for a law firm to use technology to create a competitive advantage and differentiate itself from competitors…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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How PR and 'Media Visibility' Are Increasing Opportunities for Law Firms in the Digital Age

JD Supra's Carla Reiner with a perspective on how the increasing scope of media today is a golden PR opportunity for law firms and their thought leaders…more

Content Marketing, Content Strategy, Digital Media, Firm Leadership, LMAMKT

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What Startups Actually Need From Their Lawyers

Whether in-house or outside counsel, here are five basic skills that start-ups actually need from their lawyers..…more

Corporate Counsel, In-House Perspective, Legal Perspectives, Startups

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10 Law Firm Social Media Myths Debunked

Jennifer Simpson Carr and Gina Rubel on destigmatizing social media in law firm marketing…more

Content Strategy, Digital Media, Firm Leadership, LMAMKT, Marketing Perspectives

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JD Supra Privacy Policy

Updated: Dec 28, 2021:

JD Supra is a legal publishing service that connects experts and their content with broader audiences of professionals, journalists and associations.

This Privacy Policy describes how JD Supra, LLC ("JD Supra" or "we," "us," or "our") collects, uses and shares personal data collected from visitors to our website (located at www.jdsupra.com) (our "Website") who view only publicly-available content as well as subscribers to our services (such as our email digests or author tools)(our "Services"). By using our Website and registering for one of our Services, you are agreeing to the terms of this Privacy Policy.

Please note that if you subscribe to one of our Services, you can make choices about how we collect, use and share your information through our Privacy Center under the "My Account" dashboard (available if you are logged into your JD Supra account).

Collection of Information

Registration Information. When you register with JD Supra for our Website and Services, either as an author or as a subscriber, you will be asked to provide identifying information to create your JD Supra account ("Registration Data"), such as your:

  • Email
  • First Name
  • Last Name
  • Company Name
  • Company Industry
  • Title
  • Country

Other Information: We also collect other information you may voluntarily provide. This may include content you provide for publication. We may also receive your communications with others through our Website and Services (such as contacting an author through our Website) or communications directly with us (such as through email, feedback or other forms or social media). If you are a subscribed user, we will also collect your user preferences, such as the types of articles you would like to read.

Information from third parties (such as, from your employer or LinkedIn): We may also receive information about you from third party sources. For example, your employer may provide your information to us, such as in connection with an article submitted by your employer for publication. If you choose to use LinkedIn to subscribe to our Website and Services, we also collect information related to your LinkedIn account and profile.

Your interactions with our Website and Services: As is true of most websites, we gather certain information automatically. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyze trends, to administer the Website and our Services, to improve the content and performance of our Website and Services, and to track users' movements around the site. We may also link this automatically-collected data to personal information, for example, to inform authors about who has read their articles. Some of this data is collected through information sent by your web browser. We also use cookies and other tracking technologies to collect this information. To learn more about cookies and other tracking technologies that JD Supra may use on our Website and Services please see our "Cookies Guide" page.

How do we use this information?

We use the information and data we collect principally in order to provide our Website and Services. More specifically, we may use your personal information to:

  • Operate our Website and Services and publish content;
  • Distribute content to you in accordance with your preferences as well as to provide other notifications to you (for example, updates about our policies and terms);
  • Measure readership and usage of the Website and Services;
  • Communicate with you regarding your questions and requests;
  • Authenticate users and to provide for the safety and security of our Website and Services;
  • Conduct research and similar activities to improve our Website and Services; and
  • Comply with our legal and regulatory responsibilities and to enforce our rights.

How is your information shared?

  • Content and other public information (such as an author profile) is shared on our Website and Services, including via email digests and social media feeds, and is accessible to the general public.
  • If you choose to use our Website and Services to communicate directly with a company or individual, such communication may be shared accordingly.
  • Readership information is provided to publishing law firms and companies and authors of content to give them insight into their readership and to help them to improve their content.
  • Our Website may offer you the opportunity to share information through our Website, such as through Facebook's "Like" or Twitter's "Tweet" button. We offer this functionality to help generate interest in our Website and content and to permit you to recommend content to your contacts. You should be aware that sharing through such functionality may result in information being collected by the applicable social media network and possibly being made publicly available (for example, through a search engine). Any such information collection would be subject to such third party social media network's privacy policy.
  • Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers.
  • Any court, governmental authority, law enforcement agency or other third party where we believe disclosure is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues.
  • To our affiliated entities and in connection with the sale, assignment or other transfer of our company or our business.

How We Protect Your Information

JD Supra takes reasonable and appropriate precautions to insure that user information is protected from loss, misuse and unauthorized access, disclosure, alteration and destruction. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. You should keep in mind that no Internet transmission is ever 100% secure or error-free. Where you use log-in credentials (usernames, passwords) on our Website, please remember that it is your responsibility to safeguard them. If you believe that your log-in credentials have been compromised, please contact us at privacy@jdsupra.com.

Children's Information

Our Website and Services are not directed at children under the age of 16 and we do not knowingly collect personal information from children under the age of 16 through our Website and/or Services. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Websites

Our Website and Services may contain links to other websites. The operators of such other websites may collect information about you, including through cookies or other technologies. If you are using our Website or Services and click a link to another site, you will leave our Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We are not responsible for the data collection and use practices of such other sites. This Policy applies solely to the information collected in connection with your use of our Website and Services and does not apply to any practices conducted offline or in connection with any other websites.

Information for EU and Swiss Residents

JD Supra's principal place of business is in the United States. By subscribing to our website, you expressly consent to your information being processed in the United States.

  • Our Legal Basis for Processing: Generally, we rely on our legitimate interests in order to process your personal information. For example, we rely on this legal ground if we use your personal information to manage your Registration Data and administer our relationship with you; to deliver our Website and Services; understand and improve our Website and Services; report reader analytics to our authors; to personalize your experience on our Website and Services; and where necessary to protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety or privacy issues. Please see Article 6(1)(f) of the E.U. General Data Protection Regulation ("GDPR") In addition, there may be other situations where other grounds for processing may exist, such as where processing is a result of legal requirements (GDPR Article 6(1)(c)) or for reasons of public interest (GDPR Article 6(1)(e)). Please see the "Your Rights" section of this Privacy Policy immediately below for more information about how you may request that we limit or refrain from processing your personal information.
  • Your Rights
    • Right of Access/Portability: You can ask to review details about the information we hold about you and how that information has been used and disclosed. Note that we may request to verify your identification before fulfilling your request. You can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations.
    • Right to Correct Information: You may ask that we make corrections to any information we hold, if you believe such correction to be necessary.
    • Right to Restrict Our Processing or Erasure of Information: You also have the right in certain circumstances to ask us to restrict processing of your personal information or to erase your personal information. Where you have consented to our use of your personal information, you can withdraw your consent at any time.

You can make a request to exercise any of these rights by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
150 Harbor Drive, #2760
Sausalito, CA 94965

You can also manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard.

We will make all practical efforts to respect your wishes. There may be times, however, where we are not able to fulfill your request, for example, if applicable law prohibits our compliance. Please note that JD Supra does not use "automatic decision making" or "profiling" as those terms are defined in the GDPR.

  • Timeframe for retaining your personal information: We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. We may continue processing your personal information for longer periods, but only for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research and statistical analysis, and subject to the protection of this Privacy Policy. For example, if you are an author, your personal information may continue to be published in connection with your article indefinitely. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
  • Onward Transfer to Third Parties: As noted in the "How We Share Your Data" Section above, JD Supra may share your information with third parties. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, our customers who are California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

You can make a request for this information by emailing us at privacy@jdsupra.com or by writing to us at:

Privacy Officer
JD Supra, LLC
150 Harbor Drive, #2760
Sausalito, CA 94965

Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.

Access/Correct/Update/Delete Personal Information

For non-EU/Swiss residents, if you would like to know what personal information we have about you, you can send an e-mail to privacy@jdsupra.com. We will be in contact with you (by mail or otherwise) to verify your identity and provide you the information you request. We will respond within 30 days to your request for access to your personal information. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. If you would like to correct or update your personal information, you can manage your profile and subscriptions through our Privacy Center under the "My Account" dashboard. If you would like to delete your account or remove your information from our Website and Services, send an e-mail to privacy@jdsupra.com.

Changes in Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our Privacy Policy will become effective upon posting of the revised policy on the Website. By continuing to use our Website and Services following such changes, you will be deemed to have agreed to such changes.

Contacting JD Supra

If you have any questions about this Privacy Policy, the practices of this site, your dealings with our Website or Services, or if you would like to change any of the information you have provided to us, please contact us at: privacy@jdsupra.com.

JD Supra Cookie Guide

As with many websites, JD Supra's website (located at www.jdsupra.com) (our "Website") and our services (such as our email article digests)(our "Services") use a standard technology called a "cookie" and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use our Website and Services. These technologies automatically identify your browser whenever you interact with our Website and Services.

How We Use Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to:

  1. Improve the user experience on our Website and Services;
  2. Store the authorization token that users receive when they login to the private areas of our Website. This token is specific to a user's login session and requires a valid username and password to obtain. It is required to access the user's profile information, subscriptions, and analytics;
  3. Track anonymous site usage; and
  4. Permit connectivity with social media networks to permit content sharing.

There are different types of cookies and other technologies used our Website, notably:

  • "Session cookies" - These cookies only last as long as your online session, and disappear from your computer or device when you close your browser (like Internet Explorer, Google Chrome or Safari).
  • "Persistent cookies" - These cookies stay on your computer or device after your browser has been closed and last for a time specified in the cookie. We use persistent cookies when we need to know who you are for more than one browsing session. For example, we use them to remember your preferences for the next time you visit.
  • "Web Beacons/Pixels" - Some of our web pages and emails may also contain small electronic images known as web beacons, clear GIFs or single-pixel GIFs. These images are placed on a web page or email and typically work in conjunction with cookies to collect data. We use these images to identify our users and user behavior, such as counting the number of users who have visited a web page or acted upon one of our email digests.

JD Supra Cookies. We place our own cookies on your computer to track certain information about you while you are using our Website and Services. For example, we place a session cookie on your computer each time you visit our Website. We use these cookies to allow you to log-in to your subscriber account. In addition, through these cookies we are able to collect information about how you use the Website, including what browser you may be using, your IP address, and the URL address you came from upon visiting our Website and the URL you next visit (even if those URLs are not on our Website). We also utilize email web beacons to monitor whether our emails are being delivered and read. We also use these tools to help deliver reader analytics to our authors to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

Analytics/Performance Cookies. JD Supra also uses the following analytic tools to help us analyze the performance of our Website and Services as well as how visitors use our Website and Services:

  • HubSpot - For more information about HubSpot cookies, please visit legal.hubspot.com/privacy-policy.
  • New Relic - For more information on New Relic cookies, please visit www.newrelic.com/privacy.
  • Google Analytics - For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. This will allow you to download and install a Google Analytics cookie-free web browser.

Facebook, Twitter and other Social Network Cookies. Our content pages allow you to share content appearing on our Website and Services to your social media accounts through the "Like," "Tweet," or similar buttons displayed on such pages. To accomplish this Service, we embed code that such third party social networks provide and that we do not control. These buttons know that you are logged in to your social network account and therefore such social networks could also know that you are viewing the JD Supra Website.

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from the JD Supra Website and Services you can do so by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It's also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser's "Help" function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

Updates to This Policy

We may update this cookie policy and our Privacy Policy from time-to-time, particularly as technology changes. You can always check this page for the latest version. We may also notify you of changes to our privacy policy by email.

Contacting JD Supra

If you have any questions about how we use cookies and other tracking technologies, please contact us at: privacy@jdsupra.com.

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