In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others. Topics include:

1. Not being clear and concise about your positioning

2. Not being consistent, predictable and reliable in your publishing

3. Not establishing a distinctive “voice” See more +

In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others. Topics include:

1. Not being clear and concise about your positioning

2. Not being consistent, predictable and reliable in your publishing

3. Not establishing a distinctive “voice”

4. Not marketing your content effectively when the writing is done

5. Not pursuing publication in trade media, content communities and other areas of influence

6. Not fully embracing the notion of "thought leader" by being too self-promotional, too soon, and too often

7. Not leveraging available resources and trying to do it all oneself See less -