A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome Chris Postizzi, Chief Marketing and Business Development Officer at MG+M The Law Firm, to explore the challenges, learnings and successes that come from starting with a clean slate as a new See more +
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome Chris Postizzi, Chief Marketing and Business Development Officer at MG+M The Law Firm, to explore the challenges, learnings and successes that come from starting with a clean slate as a new CMBDO.
Chris and Charles discuss:
- How Chris came to the role of CMBDO at MG+M
- Where the firm is now, compared to where it was a year ago when Chris joined
- The main projects Chris prioritised in the first year and the approach to delivering those
- The experience of recruiting a whole team in the current market and Chris’s philosophy for building the team out
- Advice for others thinking about or trying to build out their marketing and BD function See less -
