Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On today’s episode of the CMO Series, Charles Cousins is lucky to get advice from Paul Webb, Director of Marketing & Business Development at Richards, Layton & Finger. Paul joins the podcast to discuss how marketers can find the right fit for them within legal See more +
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On today’s episode of the CMO Series, Charles Cousins is lucky to get advice from Paul Webb, Director of Marketing & Business Development at Richards, Layton & Finger. Paul joins the podcast to discuss how marketers can find the right fit for them within legal marketing.
Charles and Paul cover:
- How Paul came to be in his current role and when the point he realised legal marketing was for him
- What first attracted Paul to the idea of legal marketing as a career
- The key considerations marketers should think about when selecting the type of firm and the location they want to work in
- How to figure out which sub-disciplines within legal marketing, such as communications, PR and digital marketing are the right fit
- Advice for others trying to find the best fit for them within legal marketing
A full transcription of this episode can be found at passle.net
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