Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong network—from social media contacts, to colleagues, to clients—has on one's ability to spread his or her thought leadership message. They cover a range of thought leadership marketing topics, including:

- The role content marketing and thought leadership have in supporting legal See more +

Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong network—from social media contacts, to colleagues, to clients—has on one's ability to spread his or her thought leadership message. They cover a range of thought leadership marketing topics, including:

- The role content marketing and thought leadership have in supporting legal business development

- How to build a network that will support and spread your content

- The importance of reciprocity—if you want others to engage with your content then you should engage with yours

- Why it's critical for everyone in a law firm, from attorneys to support staff, to work together to support content marketing initiatives See less -