Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
LISI's All the Things Podcast | One More Thing with Matt Parfitt, President @ Cirrom
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
What Lawyers Need to Know About Cybersecurity | Dennis Van Metre | Texas Appellate Law Podcast
Internal Investigations in the Asia-Pacific Region
[LEGAL MARKETING MOMENTS] What Do You Need To Know About The Term Metaverse?
Law Firm ILN-telligence Podcast | Episode 21: Carl Grassi, McDonald Hopkins LLC | United States
Law Firm ILN-telligence Podcast | Episode 20: Andreas Kaeser, wehinger kaelin ferrari ag | Switzerland
Sitting with the C-Suite: How to Determine Where to Put Your Business's Capital Investments
Law Firm ILN-telligence Podcast | Episode 12: Marie Macdonald | Miller Samuel Hill Brown | Glasgow, Scotland
Law Firm ILN-telligence Podcast | Episode 11: Bruce Feuchter | Stradling Yocca Carlson & Rauth | California, US
Client Confidentiality in the Age of Coronavirus [More with McGlinchey Ep. 2]
[EP. 45] Are Lawyers Creating Coronavirus Content The Wrong Way?
Law Firm ILN-telligence Podcast | Episode 4: Attilio Ferrari | FPB Legal, Milan, Italy
Digital Issues for Individuals Working at Home (Digital Planning Podcast)
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
Law Firm ILN-telligence Podcast | Episode 1: Pal Jalsovszky, Jalsovszky Law Firm | Budapest, Hungary
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm....more
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
Think about a time that you’ve reached out to a prospective client and received no response. There are many reasons voicemails and emails go unreturned. It could be that something personal is going on with the recipient and...more
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
We all have a pitch to make and the need to do so comes up all of the time. Many times, you are making a pitch unconsciously because it can be second nature for some. Think about how good your pitch could be if you actually...more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
I felt compelled to write this blog about keeping in touch. I am amazed at how many people who have been laid off or furloughed who have reached out to our team over the past few months. To me, this is similar to reaching out...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
To their dismay, lawyers working through the early months of the coronavirus pandemic discovered a pressing need for a skill few possessed: the ability to effectively advocate in cyberspace. The world of webcam and screen...more
Despite social distancing, working remotely, and the reeling economic environment, law firms must continue to provide exceptional service to their clients. Even as the pandemic rages on, the pressure that clients feel...more
I’ve been asked by several people whether now is the appropriate time to sell your services, or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good...more
Lots of marriage therapists tell married couples never to let their spouse go to bed angry. If there a dispute or the marital discord, many therapists tell couples to resolve it before they go to bed. Otherwise, the view...more
Finding the right lawyer may be an overwhelming task; Silicon Valley is saturated with attorneys and law firms, varying in both expertise and size. Your initial form of contact with prospective firms will likely be over the...more
JW Way Fundamental #4: Walk in your client’s shoes. See the world from their perspective. Empathize by understanding their fears and concerns and showing you care. Ask, “If I were in their shoes, what would I want to know and...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? ...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood." The purpose of communicating - whether...more
JW Way Fundamental #5: Listen Fully - "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus. Most importantly, listen to...more
JW Way Fundamental #7: Honor your commitments. "Do what you say you are going to do when you say you are going to do it. If a commitment can’t be fulfilled, tell others early and agree on a new commitment."...more