Marketing Perspectives, Content Marketing

Chase partiality, not virality, when creating thought leadership content

Copo Strategies + Law Firm Editorial Service on 10/30/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality....more

Five ways thought leadership is a buyer’s remorse elimination tool

Copo Strategies + Law Firm Editorial Service on 10/23/2024

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services...

Passle on 10/17/2024

A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157

Passle on 10/15/2024

While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

Multiple Websites for One Law Firm

Omnizant on 10/9/2024

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

Passle on 10/9/2024

In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more

Stop writing case studies. Start writing these instead.

Copo Strategies + Law Firm Editorial Service on 10/9/2024

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results

Passle on 10/9/2024

This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more

John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156

Passle on 10/9/2024

In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential. In this episode of the Passle...more

Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age

Maynard Nexsen on 10/7/2024

Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real time can help you understand what’s being said about your brand, products, and industry. Coordinator Annie Howie shares how to...more

CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

Passle on 10/3/2024

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more

Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.

Copo Strategies + Law Firm Editorial Service on 10/2/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more

These 27 words are the worst legal content marketing advice you'll ever hear

Copo Strategies + Law Firm Editorial Service on 9/30/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on 9/26/2024

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Reinforcing Greatness in Your Business

Integreon on 9/24/2024

Good afternoon! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. ...more

Are you overlooking this connection between law firms’ thought leadership and their rates?

Copo Strategies + Law Firm Editorial Service on 9/24/2024

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Welcome Emails 101

Omnizant on 9/20/2024

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more

Illumination Zone: Episode 180 | Jason Cassel, Erin Meyer and Mary Bennett of HaystackID sit down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 9/19/2024

Jason Cassel, Senior Marketing Manager, Mary Bennett, Director of Content Marketing and Erin Meyer, VP of Marketing Operations for our Trusted Partner, HaystackID sit down with Kaylee & Mary to talk about their journey to...more

Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

Passle on 9/18/2024

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast

Passle on 9/18/2024

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

Five rules for building trust with the audience so you can build a following

Copo Strategies + Law Firm Editorial Service on 9/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on 9/11/2024

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on 9/4/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

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