News & Analysis as of

Marketing Perspectives › Professional Development

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Passle

Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services...

Passle on

A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell, and Chris Eatherton, Head of Digital Marketing at AlixPartners, who will share their...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

Hsu Untied (by Richard Hsu) on

An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Jaburg Wilk

Get Out and Network Now!

Jaburg Wilk on

You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more

Passle

EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

Passle on

In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

Copo Strategies + Law Firm Editorial Service on

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Passle

Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results

Passle on

This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more

Passle

John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156

Passle on

In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and identifying opportunities is key to maximising their potential. In this episode of the Passle...more

K&L Gates LLP

Client Conversations With Craig Budner: Interview With Bill Neal, Writer, Producer, and Director

K&L Gates LLP on

Bill Neal is an author and writer, producer, and director of several documentary films and television series. In addition, Bill is a former college and professional hockey coach and color analyst on ESPN Hockey. In this...more

Passle

CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

Passle on

In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more

Copo Strategies + Law Firm Editorial Service

Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more

JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Dean Fealk, Partner at DLA Piper

Hsu Untied (by Richard Hsu) on

An interview with Dean Fealk, Partner at DLA Piper by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with John Wayne Horton, Partner at Lowenstein Sandler

Hsu Untied (by Richard Hsu) on

An interview with John Wayne Horton, Partner at Lowenstein Sandler by Richard Hsu...more

Holland & Knight LLP

Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.

Holland & Knight LLP on

Holland & Knight's Diversity Council and Hispanic Affinity Group are proud to celebrate Hispanic Heritage Month and pay tribute to the generations of Hispanics who have enriched America's history and continue to play a role...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

Stefanie Marrone Consulting on

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

JD Supra Perspectives

Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more

Passle

Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154

Passle on

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini

Hsu Untied (by Richard Hsu) on

An interview with Laurie McNamara, Partner at Wilson Sonsini by Richard Hsu...more

Stefanie Marrone Consulting

How Lawyers Can Start Posting on LinkedIn With Confidence

Stefanie Marrone Consulting on

Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more

IR Global

Client Onboarding: A 4-Stage Process

IR Global on

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Scott Luftglass, Partner at Fried Frank

Hsu Untied (by Richard Hsu) on

An interview with Scott Luftglass, Partner at Fried Frank by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings

Hsu Untied (by Richard Hsu) on

An interview with Eric Sibbitt, Partner at Paul Hastings by Richard Hsu...more

501 Results
 / 
View per page
Page: of 21
Next »

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide