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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Copo Strategies + Law Firm Editorial Service

What 2,886 newspapers can teach law firms about thought leadership

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Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

BCLP

Digital Speaks: Don’t Be Shy, Disclose Ai!

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With adoption of generative AI tools scaling exponentially amongst content creators, companies need to be vigilant to ensure all content posted on social media platforms complies with user guidelines about AI, especially...more

Buckingham, Doolittle & Burroughs, LLC

Healthcare Online Reputation Management

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In an age where a vast majority of patients turn to the internet for healthcare information and recommendations, the online reputation of healthcare practices has become a paramount concern. The way medical professionals and...more

Copo Strategies + Law Firm Editorial Service

Stop stressing out about the ROI of your thought leadership

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Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Verrill

Help! My Social Media Influencer Caused a Riot

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The statistics speak for themselves: - Influencer marketing in the US is valued at over $16 billion. - 72% of Gen Z and Millennials follow influencers on social media. - 89% of marketers intend to increase influencer...more

Good2bSocial

A Lawyer’s Guide to Writing Successful Marketing Video Scripts

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All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

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[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Firesign | Enlightened Legal Marketing

Your Brand in Action: Building Authority with Data

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The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market]. But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more

Spilman Thomas & Battle, PLLC

The Site Report - Construction Law Insights, Issue 4, April 2023

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Here are the Top Risks for the Construction and Engineering Sector - “Business interruption/supply chain disruption and natural catastrophes are the top risks for the construction and engineering industry, followed by the...more

Spilman Thomas & Battle, PLLC

Decoded: Technology Law Insights - V 4, Issue 4, April 2023

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Tech Vendors and Cybersecurity – Are They Responsible? It has long been recommended that when you contract with a technology vendor that you include an indemnity clause in the contract wherein the vendor will indemnify you...more

Spilman Thomas & Battle, PLLC

SAY WHAT??—Defamation in an Era when Content Is King

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On April 18, 2023, Fox News agreed to pay Dominion Voting Systems a staggering $787.5 million to settle a defamation lawsuit. Particularly startling about the settlement is that Dominion was valued at around $51 million as...more

Good2bSocial

The Many Benefits of Content Marketing

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Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on...more

Dorsey & Whitney LLP

Policing the Digital Space - New Rules Require Platforms to Take Responsibility for Users’ Content

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Since the emergence of the Internet, under current European Union rules, services that host user-generated or user-contributed content have enjoyed legal immunity from liability, provided they take down unlawful content once...more

Good2bSocial

Top 7 Legal Marketing Trends of 2022

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Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more

Spilman Thomas & Battle, PLLC

New Developments in the World of Section 230

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Nick Mooney and Joseph Schaeffer, Spilman Technology Law Practice Group Chairs, discuss proposed amendments from the Department of Justice, a recent statement from Justice Thomas on the Supreme Court’s “shadow docket,” and a...more

Butler Snow LLP

D.C. Circuit Holds Locksmiths Cannot Unlock Google’s § 230 Protection

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Section 230 immunity (47 U.S.C. § 230 (c)(1)) protects internet platforms, such as Google or Twitter, from culpability for the information they publish. Section 230 states that “[n]o provider or user of an interactive...more

McManis Faulkner

Make Blogging A Reality At Your Firm

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If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more

Blattel Communications

The Dos and Don’ts of Blogging with a Purpose

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Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

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