In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and how a firm moves forwards.
On this...more
Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI strategy. While these initiatives are well-intended, they can be difficult to...more
The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in the industry. But how you approach and act upon those opportunities is the key to...more
Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The type of technology and how it’s applied depends on the firm’s capabilities, and more...more
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a...more
Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.
Someone who has experience in successfully growing and progressing their team is Erin Dimry, Chief Marketing and...more
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders and voices involved in making change?
Marketing and BD professionals are, in fact,...more
In this episode of Passle's CMO series podcast, Alistair Bone is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of making data work for your firm.
Despite the importance of data and its availability...more